The ultimate objective of every internet business is to reach out to as many people as possible. The main objective of your business is to increase the exposure of your website. Web traffic allows you to reach audiences that are geographically dispersed all over the world with your business, product, or service. It also aids in the acquisition of new users, the generation of new business prospects, and the trust of advertisers in their marketing tactics.
Every platform, on the other hand, has a dark side. When your internet business expands, it's inevitable that bots will make up about half of your web traffic. In basic words, bot traffic refers to non-human traffic that comes to your website via spiders and robots. This traffic deceives advertisers into believing that they are receiving legitimate web traffic when, in fact, it is spam, which is made up of low-quality traffic that can distort your aggregated statistics.
So, how can one even know whether bots are present in their website traffic? To put it another way, how can you tell if your website visits are people or robots?
Tracking, monitoring, and analyzing the following website analytics can help brands identify bot traffic:
Traffic Patterns
Over time, web traffic generally increases steadily. This expansion is contingent on activities such as organic promotion, paid marketing, content quality, and so on. As a result, if you notice a dramatic increase in traffic over the course of a day or week, it should alert you that it might be non-human traffic. Such traffic skews the typical graph dramatically, allowing marketers to assume that their website was receiving a lot of visitors.
Bounce Rate
The bounce rate of a bot-infested website will be greater. Depending on the nature of your business, a bounce rate of less than 50 percent and between 20 and 25 percent is regarded normal and healthy. On the same point, there are instances when bounce rates drop to unreasonably low levels, such as 10%, or climb to unreasonably high levels, such as 95%, which might suggest suspicious bot activity on your website.
Source of Traffic
Organic, direct, and referral traffic are the three main types of channels or sources of traffic. The majority of traffic during a bot assault will come from direct sources. Healthy, human-driven traffic often comes from referral and organic sources such as social media and search engines, on which you should focus your efforts.
Pages with the most hits
These are straightforward and easy to spot. If you observe a large number of hits from a single IP in a short period of time, you may be confident bots have attacked your website. These bots will often overwhelm your website at regular, repeatable periods, causing an artificial skew in your normal traffic graph.
Unusual Geographical Locations
Even though your website's users are geographically dispersed, you can still recognise bots intelligently if your target audience isn't even close to your business location. If you have consumers accessing your website from a 'x' area on a regular basis and then notice a sudden influx of visitors from a 'y' region, it might be an indication of bot traffic.
There are several internet solutions for detecting and filtering bots and preventing them from returning to your website. To monitor and reduce bot traffic, it's a good idea to examine your website on a daily or weekly basis.