SEO stands for Search Engine Optimization. It is a set of practices and strategies designed to increase the website’s visibility in search engines such as Google, Bing or Yahoo. The main goal of SEO is to increase the amount and quality of organic (unpaid) traffic to your website by optimizing everything that affects search engine rankings.
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Keyword research:
Identifying and targeting keywords that users will search for. This involves understanding the target audience and choosing keywords that are consistent with your website’s content.
On-Page Optimization:
Optimize one’s website to make it more visible and relevant. This includes optimizing titles, meta descriptions, tags, URL patterns, and always including relevant keywords in the content.
Off-Page Optimization
Off-Page Optimization refers to activities and strategies that are implemented outside of your website to improve its visibility and authority in search engine results. Unlike On-Page Optimization, which focuses on optimizing individual web pages, Off-Page Optimization involves efforts that occur off your website but can have a significant impact on its search engine rankings.
Content Creation:
Creating quality, useful and useful content that meets users’ needs and questions. Content is important for search engines to determine the originality and authority of a website.
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