When it comes to content on a website, it’s crucial that this is optimized for search engines. Unfortunately a lot of people think that search engine optimization focuses solely on off site content. This includes social shares and backlinks.
Outsourcing the work
Having said that, it is also extremely important that the content ON the site is optimised as well. This, however, is easier said than done. A lot of people find it really challenging to write content for their website that is well optimized. In situations such as this, it is much better to outsource the creation of the content instead. There are a lot of article writers available online which makes it difficult to pick which one is the best provider. After spending a considerable amount of time researching this, I’ve found that this provider offers excellent SEO optimized content.
This provider has a lot of stellar reviews at a modest price point. In addition to this, when the data is imported into a site that is using Yoast (a free SEO plugin), it will have green lights for each portion. This indicates that the content is well optimized. Moreover, this provider also does not use any spinning software. This is when an article is copied from the internet, put into a piece of software and is then re-written. This generally results in unreadable content which is really a waste of time. The content from the provider also passes Copyscape. What this means is that the content has been copied verbatim from another site.
There are various packages available, starting from $3 per 500 words. It is a small investment, but it’s a worthwhile one. If a large sum of money has been spent on backlinks, then a small investment on articles for the website should always be considered. This is especially true is the current content on the site is subpar. The end goal is to get people to believe what is being written so that money can be made from the site. Due to this, it’s highly recommended that this task is entrusted to a professional.
Why does the content need to be optimized?
This is a question that a lot of people have after they hear that their content has been optimized properly. During the ranking of a site, Google will assess each page to determine what the topic is about, and what the intent of the page is. If the page is poorly written, it may end up confusing the search engine. The end result of this is that it won’t know what to do with your site which can severely impact the rankings.
In addition to this, it also needs to be well laid out for people to read. If the article is a mish mash of text with sloppy spelling and grammar then it is highly likely that the reader will click away from the site. This can have a real impact on the SEO of the site. The longer a reader stays on a page, the more interesting the page appears to Google. Google knows roughly how long it will take to read a page based on the word count.
If a reader clicks away from the page after a few seconds, this will indicate to Google that your content is sub par. This increases the bounce rate of the site and when this is higher it makes the site look unpopular to Google. The end result of this is that it can push the site down in the rankings.
Even in the case of there being a high number of backlinks being pointed towards it, why should Google rank a page at the top of the SERPs if people aren’t enjoying the content?
Another problem is that people on the page won’t ‘convert’. For example, the article is a review about toasters. On the page there will be various different toasters sold on Amazon. If the content isn’t laid out properly, readers are less likely to believe what is written on the page. Therefore, they won’t click through to Amazon and there won’t be any money made from this page.