In today's world, people rely on Google for everything. From what to buy and where, to checking if that store or restaurant has good reviews, now, more than ever, it is important to have an active and well-managed Google My Business account so you can stay ahead of your competition.
If you are a local business, and especially one that has a physical location, it is necessary to set up a Google My Business so that you can appear in local searches when someone in your area googles your products or services, since google's algorithm offers closest businesses to that individual first, in addition to several other factors that come in play in order for google to display your website at the top of its search results.
With a Google My Business, customers can easily see your business name, address and phone number on your GMB profile, as well as store hours, your website and other ways to get in touch with you, including a map to your location so the customer can see how to get there and how close you are to them. With all of these info at the customer's fingertips, it is now easier for customers to get in touch with you.
For example, if someone in your area searches "electrician" on google, it will return results with your website along with other electricians who are close to the customer and the customer can then glance at GMB profiles to see which business is the most appealing to them. This means, that if you do not have a google my business page (or have one but are low on the search results) you are missing a large number of potential customers.
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