The Importance of Search Engine Optimisation and How do I get found in Search Engines?

Hi everyone,
How important is Search Engine Optimisation for your brand?
Search Engine Optimisation (SEO) is very important to every brand no matter what you do you’re a baker or a web developer you need to be visible on the world wide web in 2017. Otherwise, you’re losing lots of potential clients and business.
A question which many clients of mine do ask “How do I get higher rankings in search engines?”
This is a question which is asked by many clients of mine since they want to be NOTICED online while marketing their brand online and want to be on the first page of google to be OUT there and found. So how do I actually get out their ?
One thing which many people need to realise that search engines want to find the most reliable content for the searcher. This is their main goal and purpose. You have to change your perspective as the search engine and look at their aims and goals. One of their main goals is to get the user (Searcher) the “BEST” and most relevant content for each user as fast as possible.
So you have to take theses factors into consideration. I don’t disclose my secret sauce to anyone for free because a lot of it is thinking out of the box and every search term is different, because of there’s many factors such as the competition of that keyword. Also, there’s no straight YES or NO answer, the best method is to use a number of techniques to reach the desired goal you want.
Here is a video which I have made where I discuss some factors of SEO (Search Engine Optimisation) within google and youtube. I’d advise you to check it out since there are a lot of people who won’t disclose this information for FREE.

As I mentioned in the video a lot of search engine optimisation is about been very specific and relevant to the searcher if your information on your website’s descriptions, meta tag’s and even image files are not relevant to your actual website. Search Engines will not find your website as easy and won’t be putting your website on their first page rankings.
I hope this has helped some people since it is a very mystical thing for many companies and brands.
Thanks for reading I know this is my first post feedback would be highly appreciated.