Over the last two decades, social media has been one of the most transformational things to happen to the internet. People utilize social media as a source of news, information, and entertainment, thus sites like Facebook, Instagram, Twitter, Linked In, and others are densely filled digital channels. But it's also a location where individuals from all over the world can interact, which is why social media is such a powerful lead generating tool.
Today's brands rely on social media marketing to connect with their target audiences. However, in order to leverage social media as a major lead generation channel, you must first understand who your target audience is and what channel you should use to contact them – which is why we wrote this blog!
Our collection of social media marketing data for 2021 will assist you in improving your social media marketing strategy. Because each platform has its own distinct audience, we compiled the most recent social media marketing statistics for each to assist you in developing a successful social plan. We hope that our social media statistics 2021 compilation provides you with some useful information.
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Statistics on Social Media Use
We live in the social media era. Moreover half of the world's population uses social media in some form or another. Learn about the current condition of the social media business by looking at the data below on how people utilize social media.
• Every day in 2020, over 1.3 million people will have signed up for various social media networks (Hootsuite, 2021).
People were keen to join up at the peak of the lockdowns in 2020, increasing the demand on already popular social media networks. It only goes to demonstrate how widely used these platforms are across the world. With over 223 million active social media users, the United States ranks third behind China and India as one of the most important markets for social media.
• In the United States, young adults aged 18 to 29 are the most active social media users, with 84 percent claiming to use at least one site (Pew Research, 2021).
According to the same Pew Research survey, Americans aged 30-49 are the second most active social media users, with 81 percent, and this drops to 73 percent for those aged 50-64. Adults aged 65 and up in the United States were the least likely to use social media.
• People spend around two hours and 25 minutes on social media on average (DataReportal, 2021).
According to DataReportal's most recent social media marketing statistics, a person between the ages of 16 and 64 spends around two hours and 25 minutes each day on social media. With so much time spent on social media, it's no surprise that many businesses utilize social media marketing services to attract customers.
Statistics about Social Media Marketing in 2021
Having a strong social media presence entails more than merely uploading material on a regular basis and hope that it reaches your target audience. To determine who your target audience is and how to effectively contact them, you'll need a well-thought-out plan. All of this starts with figuring out where they spend their time online. To assist you in developing the ideal approach, we've collected a set of data for each social media network below.
• Facebook has a daily active user base of about 1.84 billion people (PR Newswire, 2021).
Facebook continues to have a large user base, with more than a quarter of the world's population has signed up. For company owners and marketers everywhere, an audience this large is difficult to ignore, as it provides so many chances for companies to engage with their target audience and use that connection to create revenue.
• According to social media marketing statistics 2021, 98.3 percent of Facebook users utilize their mobile devices to access the network (Statista, 2021).
Users that use desktop computers or laptops to access the platform are gradually becoming obsolete. It's becoming increasingly important to tailor your marketing approach for mobile consumers on a mobile-dominated platform like Facebook. Use the proper sort of post, upload mobile-friendly photos and videos, and make updates during peak mobile usage hours to achieve this.
• In the United States, Facebook has over 190 million users (Hootsuite, 2020).
However, this only accounts for around 8.9% of Facebook's total viewership. The Middle East and Africa account for a sizable portion of Facebook users (13.6 percent), with Asia coming in second at 10.7%. Make Facebook a part of your social media marketing plan to reach a big chunk of your target audience in the United States, with plenty of room for expansion if you want to reach a global audience. /p>
• Facebook Stories are seen by over 500 million people every day (TechCrunch, 2019).
Facebook Stories gives you a new method to share information with your followers and interact with them. These appear at the very top of users' timelines, so it's one of the first things they see.
• Seventy-eight percent of customers in the United States have discovered items on Facebook (Kleiner Perkins, 2018).
As a platform for product discovery, Facebook's position in social media marketing is steadily developing to become a critical element of the consumer experience.
• There are more than 330 million monthly active users (MAU) on Twitter (Statista, 2019).
During the first quarter of 2019, Twitter's user base surpassed 330 million. However, by the company's second quarter, it has switched its user reporting to the number of monetizable daily active users, which focuses on the Twitter population that contributes to ad income.
• By the end of the third quarter of 2020, there were 187 million monetizable Twitter daily active users (Twitter, 2020).
To prevent comparisons with other platforms, Twitter is reporting daily active users rather than monthly active users. However, they are also disclosing users who directly contribute to their earnings. They provide a limited but more immediate value evaluation of its consumers by giving such indicators.
• Tweets with only one or two hashtags generate 21% more interaction than those with three or more (Buddy Media, 2012).
Hashtags are crucial for Twitter exposure because they connect you with others who share your interests. According to Buddy Media's social media marketing data, tweets with at least one hashtag generate twice as much interaction as those without. That isn't to say you should go overboard with hashtags. Tweets with more than two hashtags have a 17 percent lower engagement rate.
• Twitter users are 120 percent more likely than non-Twitter users to send a brand a direct message (Twitter, 2020).
On Twitter, the brand-consumer relationship is different since people are more open to communicating with their favorite companies. They frequently seek it out. According to Twitter statistics, consumers are more likely to contact companies directly on Twitter than on any other social media site.
• People under the age of 35 accounts for 71% of Instagram's viewership (Statista, 2019).
Understanding the demographics of a platform might help you decide what sort of content to create or if it's even worthwhile to create material on that platform at all. In this situation, a social media marketing plan that focuses on Instagram as a key growth channel may be quite beneficial to companies targeting youthful consumers.
• Every day, almost 200 million Instagram users view at least one brand profile (Instagram, 2021).
Instagram users spend at least 30 minutes perusing the platform's content. A large percentage of users will view at least one company profile during those 30 minutes, perhaps leading to a transaction.
• On Instagram, the average amount of hashtags per post is 10.7. (HubSpot, 2020).
More well-known businesses, on the other hand, are known to utilize as many as 27-30 hashtags each post. While some people have had success with this technique, postings with a high number of hashtags score worse than ones with fewer hashtags. So, much as with Twitter hashtags, don't go crazy. Limiting each post to five hashtags or less boosts interaction rates, according to social media trends 2021.
• Adding hashtags to captions increases the reach of profiles with over 100,000 followers (Social Insider, 2019).
When utilizing hashtags in the initial remark, small and mid-sized accounts (less than 100,000 followers) had a higher reach.
• Every day, approximately 1 million Instagram posts are made up of memes (Instagram, 2020).
Meme culture has taken over Instagram and is one of the most popular social media trends of 2021. You may take advantage of this trend by using memes in your Instagram post. However, be cautious, since forced memes or forms that aren't employed appropriately might backfire.
• B2B marketers on LinkedIn utilize the network for organic social media marketing in 96% of cases (Content Marketing Institute, 2021).
LinkedIn is no longer only a networking and job-hunting platform. People are increasingly using the platform to enlighten, motivate, and share information about their businesses. But, unlike other platforms, because LinkedIn is designed for business, its members expect – and seek out – business-related information.
• LinkedIn members make up four out of every five business decision-makers (LinkedIn, 2021).
According to LinkedIn's social media statistics for 2021, there are over 61 million senior-level influencers. We don't mean celebrities with large social media followings when we say "influencer." These are powerful people inside a corporation or organization that have a lot of say in the decisions they make. You might gain access to these influencers — and more – if you establish a strong presence on LinkedIn.
• On LinkedIn, video posts are 20X more likely to be reshared (LinkedIn, 2020).
Great content that adds value to your readers is at the heart of a successful content marketing campaign. An effective strategy, on the other hand, sends the correct message in the right format. According to LinkedIn's social media analytics, native video is the most successful sort of content on the network. One of the most effective methods to get your content reshared and noticed on LinkedIn is to use video.
• Companies that publish on LinkedIn once a week see a 100 percent increase in engagement (LinkedIn, 2021).
If you want your postings to have a high level of interaction, you must share regular updates. According to social media analytics 2021, companies that provide updates at least once a week receive twice as many engagements on their postings. If you're a business-to-consumer (B2C) company, aim to release your updates on Monday or Wednesday, or simply Wednesday if you're a business-to-business company (B2B).
• Pinterest has a monthly active user base of over 459 million people (Pinterest, 2021).
Today, Pinterest is the 14th most popular social networking platform. Its user base isn't to be overlooked, even if it didn't make the top ten. Pinterest has more monthly active users than Twitter or Reddit, with 459 monthly active users.
• Women make up the majority of Pinterest's user base (Pinterest, 2020).
Women account for more than 60% of Pinterest users as of 2021, however, the number of male users is rapidly increasing. Meanwhile, 77.1 percent of their advertising audience is female.
• Pins that are overlaid with “new” have a 9X greater interaction rate (Pinterest, 2020).
People are attracted to new things and actively seek them out. So, if you're launching a new product, don't forget to include the "new" text overlay on your photos to instantly grab the attention of your audience.
• In 2020, weekly conversions on Pinterest increased by 300 percent (Contentful, 2021).
Between January and August 2020, brands who promoted on Pinterest had a 300 percent increase in conversions. People were not only actively searching for things on the site, but they were also inspecting the items they discovered while buying.
YouTube
• People use YouTube for a variety of purposes, the most common of which being entertainment (SEMrush, 2021).
Other reasons individuals use YouTube include watching the news (37%), follow their favorite companies (18%), remain in contact with family and friends (8%), and improve their professional job (7%). (7 percent).
• In 2020, videos aimed for novices experienced a 50% increase in views (Google, 2020).
It may have been the forced quarantines, lengthy lockdowns, or something else completely, but many turned to YouTube in 2020 to learn new hobbies or find other inventive ways to pass the time. To build your YouTube channel, take advantage of this new trend and start generating beginning material like "how-to" videos or "basics."
• YouTube viewers watch videos on their mobile devices in excess of 70% of the time (YouTube, 2021).
With over 70% of YouTube viewers accessing the site via mobile devices, you can't afford to alienate your audience by not optimizing your content. Simple strategies to optimize your uploads for mobile include using high-quality images and shorter titles, as well as replacing annotations with cards.
• 81% of users select videos depending on what is recommended to them in the sidebar (Pew Research, 2019).
In new research, Pew Research provides some intriguing social media marketing statistics. According to the poll, four out of five viewers watch YouTube's recommended content. By optimizing your uploads, you can put these social media analytics to good use. To offer the platform more information about your material, including hashtags in your YouTube uploads.
• In the United States, Reddit is the sixth most popular social networking app (Statista, 2019).
It is presently the sixth most popular social networking app in the United States, with 430 million monthly active users. But it's not just about the numbers: Because a large portion of the material you see online originates from Reddit, it is sometimes referred to be the "front page of the internet."
• On Reddit, there are over 130,000 active communities (Reddit, 2019).
Reddit is made up of communities known as "subreddits." Each subreddit focuses on a certain topic or specialty, which may be as broad or as narrow as you like. Participate in a community that is relevant to your target audience to take advantage of these active communities. Alternatively, you may create your own group of engaged Redditors with whom to share your material.
• The most upvotes are given to posts with titles of 60-80 characters (Foundation Marketing, 2019).
Long titles on postings perform well on subreddits, according to social media data 2021. However, post titles of 60 to 80 characters earned the most upvotes and had the highest overall performance.
• Ones that ask questions get nearly twice as many comments as posts that don't (Foundation Marketing, 2019).
In a community with a lot of helpful people, asking a question will almost always get you some answers. It's no wonder, therefore, that postings on Reddit that posed questions garnered the most comments, according to social media analytics 2021. Posts that didn't ask questions (statements) earned more than 1,000 more upvotes than those that did.
TikTok
•In the United States, 62% of TikTok users are between the ages of 10 and 29. (Statista, 2020).
If you've ever wondered why TikTok is so popular among teenagers and pre-teens, the explanation is simple: it's by design. TikTok's creators recognized an opening to promote the app to a younger demographic, and they capitalized on it. TikTok is still relatively uncharted ground for companies and marketers globally as one of the top new social media platforms in 2021. However, it's still worth investigating, particularly if you're launching items for teenagers and young adults.
• TikTok is the second most popular social media site in 2021, with users spending 32 minutes every day on it (eMarketer, 2021).
TikTok is second only to Facebook (33 minutes) in terms of the number of time consumers spend on each site. TikTok users spend more time on the app than Twitter users (31 minutes), Instagram users (29 minutes), and Snapchat users (29 minutes) (28 minutes).
• Every day, over one million videos are seen on TikTok (Influencer Marketing Hub, 2021).
Despite appearing on new social media platforms 2021 lists all over the place, TikTok's popularity has surged, with over 1 million daily views.
• The top two most-watched genres of content on TikTok are entertainment and dance videos, with total views of 443.3 billion and 150.3 billion, respectively (Influencer Marketing Hub, 2021).
Are you unsure what sort of material to provide for your TikTok marketing efforts? To get ideas, look at the social media marketing data 2021 lists of the most popular content types. According to social media marketing analytics 2021, the top two most popular videos were entertainment and dancing videos. The following are the top ten most-watched categories:
- Pranks – 54 billion dollars
- Sports and Fitness – 43.3 billion dollars
- Home Improvement – 28.6 billion dollars
- Beauty and Skincare – 21.8 billion dollars
- Fashion – 17.5 billion dollars
- Cooking – 12.9 billion dollars
- Life Hacks – 8.3 billion dollars