An interesting article for all those who apply SEO strategies in their businesses, especially small businesses who struggle to be more relevant in a competitive market. Good insights into SEO tools and principles of how to rank higher and be more visible online. To what has been written here, I can add that it is good to know where you stay comparing to your competitors, and here comes the SEO tools like Morningscore which can allow you see the top backlinking sources. You can read more about this in this article https://blog.wiredelta.com/search-engine-optimization-how-to-choose-the-best-seo-tools-for-your-business/. Have a nice day.