Do you know various enterprises provide perfect products and services but simply can’t succeed? It’s because their content doesn’t reach the proper audience. No matter how engaging it is. Often content is aligned to appeal to everyone, which leads to lower conversion rates and a waste of time and resources. Social media platforms are constantly evolving, with larger audiences and more integrated features. Establishing a target audience is a critical step in making sure the correct tone and messaging techniques are being used during your campaigns. Based on your product or services various factors come into play while defining your target audience.
- Age
- Location
- Gender
- Income
- Education
- Occupation
- Every Brand Has a Personality
As Amazon CEO Jeff Bezos says, "Branding is what people say about you when you're not in the room." Brand personality is part of how consumers perceive the brand and how the brand differentiates itself from the competition. Accurately understanding brand personality is important to brand success. Understanding brand personality also helps select the most appropriate message and media, or more effective and suitable sponsorships or partnerships. A brand personality enables the brand owner to deliver a consistent brand experience that connects with consumers and leaves a deeper and more sustainable impression.
Define Your Target Market Through Segmentation
Market segmentation can help you understand how you target your products or services to appeal to specific people within your target market. By selecting different target audiences, and focusing on the portion of the people who would be most interested in your products or services, you are allowing yourself to communicate and engage with that segment more personally.
Market segmentation can be divided into the following categories:
- Geographic
- Demographic
- Behavioral
- Let’s take a look at each of these categories in more depth.
Geographic:-
Geo-targeting refers to the practice of delivering content based on the visitor’s geographic location. It can be as simple as a ZIP code to specific geographic coordinates. Geo-targeting is a marketing technique in which ads, content, and campaigns are tailored to potential customers based on their geographic location to deliver location-specific experiences. Marketers can choose to target specific cities, states, countries, or even whole continents (just be mindful of language barriers when targeting larger regions).
Demographic:-
One of the main advantages of demographic segmentation is that the information you need is readily available for you. You can pull census data to determine who, where, and how you want to market your product. For example, automobile industries can market their cars to different age groups, income levels, and genders. The most commonly used demographic parameters include:
Age
Gender
Family size
Household income
Occupation
Level of education
Religion
Race
Nationality
A demographic profile can be used to determine when and where advertising should be placed to achieve maximum results. In all such cases, the advertiser must get the most results for their money, and so careful research is done to match the demographic profile of the target market to the demographic profile of the advertising medium.
Behavioral:-
Behavioral segmentation studies the behavior of consumers towards a product or service; this consists of different variables that are studied by marketers to accordingly devise a market strategy. Based on the particular requirement of the market, behavioral segmentation is divided into variables
Brand loyalty
Benefit sought
Readiness to buy/purchase
Usage-based segmentation
For more details: https://deck7.com/search-marketing-services?utm_source=Niranjan