Yeezy unveils new colorwaysteemCreated with Sketch.

in shoes •  7 years ago 

Kanye West's incredibly popular shoe line received a new addition to the roster today. Dubbed "Red Night", this variation follows a set of new colorways that indicate a new direction that the line is taking.

The "Semi-Frozen Yellow" colorway was revealed earlier in the year, accompanied by the Blue Tint/Grey Three/High Resolution Red scheme, shown here:

The color variations provide wearers with more options to customize their wardrobes with, leading to cleaner looks and color accents that previous Yeezy shoes could not accomplish as effectively.

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Not a fan of these personally, they're just zebra recolors. I feel like Adidas designers have become lazy in their design and are just trying to milk as much money as possible from the Yeezy line.

While true, I do believe that more colorways is healthy for the brand as a whole. Customers get more variations to choose from, as they should with any type of clothing.