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Shopify is a leading e-commerce platform that has many Shopify Plus features that can benefit many business owners. Every business owner wants to utilize the full potential of their Shopify Plus store.
Shopify Plus is a robust e-commerce platform designed for high-volume merchants and businesses. It offers a variety of features to enhance the shopping experience and boost conversions.
According to Statista, USA is the largest country with the highest no. of Shopify stores with more than 1 million stores. Following USA, Canada, and Australia are the leading countries.
The question is how entrepreneurs can utilize the maximum potential of their Shopify Plus subscription and what basic features can they integrate into their stores. Conversions are driven by a smooth interface and managed marketing efforts. So how one can achieve that?
Best Shopify Plus Features in 2023
Here are five Shopify Plus features that can contribute to increased conversions,
1. Script Editor for Customizations
One of these Shopify Plus features is a Script Editor that allows you to create custom scripts to modify the checkout process. This can be invaluable for implementing custom promotions, discounts, or personalized experiences based on user behavior.
For example, you can create scripts to offer tiered discounts, buy-one-get-one promotions, or special pricing based on certain conditions, all of which can incentivize customers to make a purchase.
2. Launchpad for Scheduled Sales and Events
The Launchpad feature in the Shopify Plus features list enables you to plan and execute sales, product launches, and other events in advance. You can schedule changes to your store such as discounts, product releases, and theme adjustments.
This feature allows you to automate the entire process. This feature ensures that your promotions and events are executed precisely and can create a sense of urgency among customers, driving conversions during specific timeframes.
3. Shopify Flow for Automated Workflows
Shopify Flow is an automation tool that lets you create workflows to automate various tasks and processes. You can set up triggers and actions based on customer behavior, order history, or other criteria.
For instance, you can create automated workflows to send personalized emails, apply tags to customers, or adjust inventory levels. By streamlining these processes, you can enhance customer engagement and provide a more seamless and personalized shopping experience which ultimately leads to higher conversions.
4. Customizable Checkout with Plus Storefronts
Shopify Plus allows for more flexibility in customizing the checkout process through Plus Storefronts. You can tailor the checkout experience to match your brand and optimize it for conversions.
This is one of the Shopify Plus features that includes modifying the appearance by adding custom fields and ensuring a user-friendly & efficient checkout flow. Reducing friction during the checkout process can significantly impact conversion rates by making it easier and more appealing for customers to complete their purchases.
5. Multi-Channel Selling with Plus Channels
Shopify Plus supports multi-channel selling through Plus Channels, enabling you to expand your reach beyond your online store. You can seamlessly integrate and manage sales across various channels such as social media platforms and marketplaces. By reaching customers on their preferred platforms, you can increase visibility and accessibility, potentially leading to higher conversion rates.
How Can You Implement These Shopify Plus Features?
Implementing these features strategically, based on your business goals and customer behavior, can contribute to improved conversions and overall success on the Shopify Plus platform. Keep in mind that the effectiveness of these features may vary depending on your specific business model and target audience.
It is important to regularly analyze performance metrics to fine-tune your strategies and maximize the impact of these features on your conversion rates. As an entrepreneur, you can choose from two ways that can help you integrate these features. Those are,
Hire Shopify Developers - In-House
Customizing Shopify Plus feature integration in a store needs technical knowledge, and certain API integrations need software development. Hiring tech talent is one of the most common solutions that is used by entrepreneurs.
Having an in-house team allows for direct oversight and control. You can work closely with the team, fostering a collaborative environment. Also, communication is often more immediate and direct when the team is physically present. This can be crucial for quick decision-making and problem-solving.
However, an in-house tech team generally comes with higher costs, including salaries, benefits, office space, and equipment. This is a significant factor especially for small to medium-sized businesses.
Also, depending on your location, finding specialized Shopify Plus developers might be challenging. You might need to invest time and resources in training or hiring external consultants and this can trap you into a long hiring process.
Hire Shopify Developers - Offshore
The skill gap in the tech team is a persisting issue that makes in-house hiring a more tedious and expensive option. That is why offshoring has become a popular team management strategy for many employers.
Offshore developers often come at a lower cost than hiring in-house staff. This can be advantageous for businesses looking to manage their budget effectively. Moreover, you can tap into a global pool of talent, potentially finding highly specialized Shopify Plus developers with extensive experience in implementing specific features.
If you want to upscale or downscale your tech team then you should definitely hire offshore developers. Offshore development teams can often work in different time zones allowing for continuous development progress and faster turnaround times.
Ending Note
Shopify Plus features are leading ways to boost conversions and drive more traffic to your Shopify store. Every business owner wants to make the most out of his/her Shopify Plus subscription.
Figure out what Shopify Plus features work best for your business and strategize a clear path to implement the changes. It is important to drive out the relevance of every feature according to your business and customer base.
While exploring the option of whether you wish to hire in-house developers or hire Shopify developers from offshoring destinations you should keep certain things in mind. You should evaluate the experience and the skillsets that the resource is going to bring to the table which will elevate the productivity of the team.
Ultimately, the choice between hiring an in-house team and hiring offshore developers depends on your specific business needs, budget constraints, and the availability of local talent. Many businesses find success with a combination of both which is by using in-house teams for core functions and supplementing with offshore developers for specific projects or expertise.
As an entrepreneur, you can leverage these Shopify Plus features for your store with strategic planning. So plan wisely if you want to hire in-house talent or hire Shopify developers from offshore destinations.