Clickbait is a strategy used to increase the audience for content. If you are active on social media, you must have often encountered content like this. Even though they have often traveled on the internet, there are also those who still don't know what clickbait is.
Definition of Clickbait & Its Characteristics
As the name implies, clickbait is content with special writing to attract as many clicks as possible. Almost any type of content can be considered clickbait. Blog posts, news, interviews, infographics, and videos, all packaged in a certain way, you can create clickbait web content.
However, usually clickbait has some characteristics as follows:
A title that catches the attention of the audience
Bersifat skimmable
Funny pictures or videos are easy for you to remember
Humorous tone or very appealing to certain emotions
Have the intention to support sharing on social media
While all clickbait has all of these traits, the majority tend to have at least two or three of these aspects.
As time has passed, content creators in almost all industries have chosen to try and build their own path to success by imitating the style & format of clickbait web content. As popularized by the sites BuzzFeed and Upworthy, which are the 2 biggest and best clickbait producers on the internet.
One clickbait strategy is using sensational headlines that encourage you to click on links to articles, videos or images. Instead of presenting objective facts, clickbait headlines often appeal to your emotions and curiosity. After you click, the website hosting the link earns revenue from the advertiser.
However, the actual content is of dubious quality and accuracy. Sites that are only concerned with the number of clicks and advertising revenue certainly do not have good credibility in the eyes of the audience.
Benefits of Clickbait for Business
Here are some of the benefits of clickbait that you can get for your business:
Get More Pageviews
As the main purpose of using clickbait, it's not surprising that generating high pageviews is an advantage of this type of content. If pageviews are your only target, then clickbait is the best way to get them.
Huge Potential of Social Shares
In order to encourage social shares, clickbait is used to attract the attention of the audience. The stronger the emotional response, the more they will share the content.
Increase Brand Awareness
The next benefit of clickbait is that the brand gains brand awareness. If clickbait can generate lots of pageviews and social shares, then more people will be exposed to your brand when that content spreads across the web.
Clickbait example
The following is an example of clickbait that can be a source of inspiration for you.
Buzzfeed
Buzzfeed is one of the media that often uses clickbait titles. One example of clickbait on Buzzfeed is "30 Things That'll Basically Give You No Choice But To Stay Organized".
By using numbers to create titles, Buzzfeed gives audiences options for more complete information. Buzzfeed also tries to engage the audience's curiosity by not mentioning the discussion explicitly. That way, the audience wants to click to get the answer.
This article about the arrangement of the household is a good example of clickbait. This is because the content in it is quite informative and relevant for most readers.
Penny Hoarder
Another example of clickbait is articles from Penny Hoarder, a personal financial advisory website in the US. The approach taken is the use of titles that involve emotion according to the needs of their target audience. Like "5 Strategies That'll Help You Stop Fighting With Your Partner About Money".
The title was quite interesting for the audience, because at that time the unemployment rate was increasing which had an effect on the number of domestic fights. Because it is relevant to the state of the audience, many click because they are curious about the solution in the article.
Meanwhile, in Indonesia the use of clickbait content titles is as follows:
39 Effective Ways to Eliminate Fat in the Body (Numbers 7 and 17 are the easiest to try)
Take a peek at Jessica Iskandar's 11 luxury bag collections
This is the Bat that Causes the Corona Virus
20 Moments Ojol Driver Makes You Baper
When you run out of credit, you still want to surf the Internet? Here's the Way
Example of Clickbait News Title
Frequently Used Clickbait Titles for Celebrity News
Lots of clickbait news titles are often used to attract readers' attention, especially on celebrity news. However, did you know that some of these titles often don't match the actual facts?
Here are some examples of clickbait headlines that are often found on celebrity news:
News Title
Clickbait headlines are often used to attract readers to read the article in question. However, in reality, the title is often not completely accurate.
One example is the news about Atta Halilintar who made a letter of agreement for his child, Ameena Hanna Nur Atta. The title of the news was "Atta Halilintar Creates an Agreement that Must Be Signed by Ameena Hanna Nur Atta, Contents Not Allowed to Date Until Age of 24".
Even though the title sounds very interesting, the real fact is that Atta Halilintar only made a TikTok video and didn't actually make his son sign the agreement.
Sensational Title
In addition to clickbait headlines, sensational headlines are also often used in celebrity news. This sensational title aims to grab the reader's attention by using striking and shocking words.
An example is the headline “Baim Wong Suspected of Having an Affair, Paula Verhoeven Disassembles Everything on Instagram”. Even though the title sounds very interesting, in reality Baim Wong and Paula Verhoeven are just joking on Instagram.
Provocative Title
Provocative titles are also often used in celebrity news. This title aims to provoke a reaction in the reader in a way that is not always good.
An example is the headline “Raffi Ahmad Has No Heart, Gives a Luxury Car to Nagita Slavina's Father”. Even though the title sounds very surprising, in reality Raffi Ahmad only gave this luxury car as a birthday present for Nagita Slavina's father.
Example of Clickbait Article Title
The following are 10 examples of clickbait article titles that you need to know.
"10 Success Secrets of Famous Businessmen that Make You Rich"
"Shocking! Here's Why Many People Fail to Lose Weight"
"Never Imagined! This is the Dark Side of Hollywood that is Hidden from the Public"
"5 Signs Your Partner Is Not Right For You"
"Here's the Key to Korean Women's Beauty Secrets that Make You Amazed"
"Revealed! This is the Hidden Secret Behind the Success of a YouTuber"
"7 Tourist Attractions in Indonesia that are the Most Instagrammable and You Must Visit"
"Unraveling the Mystery Behind the Murders that Occurred in This Small Town"
"Here are 5 powerful ways to increase your sexual desire with your partner"
"10 Interesting Facts about UFOs That Make You More Interested in Finding Out"
Contoh Clickbait Youtube
Youtube is one of the largest video platforms in the world with a wide variety of content that you can find there. However, it's not uncommon for Youtube users to get stuck with tempting video titles but apparently don't match the content. So, here are 10 interesting and curious examples of YouTube clickbait.
"New Challenge! Can I Win 1 Million Rupiah Prize?"
"Unboxing the Latest Products! It's Even Cooler Than You Can Imagine"
"The Easy Way to Catch the Biggest Fish in the Amazon River"
"The Spicy Food in the World! Dare to Try?"
"Behind the Scenes of the Latest Horror Movie That Makes Goosebumps Goosebumps"
"The 10 Most Exotic Tourist Attractions in the World You Must Visit"
"Daily Habits of Famous Celebrities That Make You Surprise"
"These are the Secrets of Success for Hollywood Celebrities that You Should Know"
"10 Effective Tips for Creating Viral and Worldwide Youtube Content"
"So Sad! This Is The Reason Why I Decided to Quit Youtube"
Tips for Making Clickbait Titles
So, how do you use good clickbait so you don't harm your audience but can still encourage people to click on the content you create? Well, a good way to create a clickbait title is as follows.
The title must be aligned with the content
The use of the title must be as interesting as the contents of the content you offer. This is the key to the success of good clickbait content so it doesn't harm you and your audience
The right application of clickbait is to underline the interesting side that involves the audience's emotions to click on the link that you share. But if the contents don't match the title, then it can cause misunderstandings.
Using a title that doesn't match the content is the same as spreading hoaxes . Therefore, create quality content so that your audience isn't disappointed with what you promised in the title.
Engaging Audience Emotions Well
You can just use sentences that involve the reader's emotions in the title of the content. In fact, this is one of the tips to make content more interesting. However, avoid using it excessively, OK!
This means that you still have to be able to answer the information needs of your audience without being misleading. In this case, an example of a clickbait title would be "Forgot WordPress Password? Don't worry, here's how to fix it!"
Through this example, you know that people who forget their password will feel panicked and don't know the way out. With that title, you can attract readers by asking the question "Forgot WordPress Password?.."
Then you can engage your audience's emotions without worry. Because you can make a discussion of the article in accordance with the title, which provides ways to overcome the problems presented.
Add Numbers to the Title
The next tip for creating clickbait titles is to add numbers. Titles with numbers can be said to always be the favorite of content creators. This is because numbers are effective enough to attract readers' attention, because people like things that can be ascertained.
In addition, titles with numbers promise something specific in the body of the article. That way, adding numbers to the title can be one way to grab your audience's attention.
Avoid using sentences that don't make sense
Using hyperbolic sentences is indeed one of the characteristics of feedback. But if you want to make a good clickbait title, you should avoid exaggerating sentences that don't even make sense. Because, this will have a negative impact on the image of your business or product.
List the Most Interesting Parts
The next tip, you have to be good at taking angles in writing. Re-read the content that you have created, then explore what is interesting and makes your content different from the others. Underline what's interesting in your content title so your audience knows why they should click on your content.
Clickbait Must Be Accountable
After you have finished making it, check the title and content of the content that you have created again. Don't let it contain elements that are irrelevant to the content, harm other people, or even mislead the audience.
Even though you have the goal of gaining clicks, you must pay attention to ethics in the media so that the content you create does not have a bad impact on many people.
Clickbait is a technique for making content clicked by many people. The right clickbait strategy can increase pageviews and social shares which will have a positive impact on the brand awareness of a business. Maximize your product marketing as well as your brand with BigEvo Digital Agency Indonesia . Contact us at [email protected] and our professional team is ready to help you.