SIMMITRI - ENERGY OF THINGS OFFICIAL BOUNTY CAMPAIGN!!!

1. What is SIM?

1.1 Introduction

SIM is the energy economy built for the future. Born within an elite solar company now known as Simmitri (Simmitri Energy Efficiency), with the mission to restore a “balance of power” and continue building on their strong community relationships as we move forward into the 21 st century. SIM is the economic bridge that will fast track such relationship, providing a self-sufficient and decentralized network powered by artificial intelligence (AI), communicated through Internet of Things (IoT) and audited by blockchain technology.

SIM is the cryptocurrency token generated from within our “SimBox”, built to balance power between the consumer, prosumer, innovators and utilities. Each device acts as a node in our network - which we call the Energy of Things - whereas SIM provides the currency that will compensate users based on enhancing building performance.

The energy conservation efforts inside the building generates negative kilowatt hours “Negawatts” that convert to an automatic output of SIM tokens that can be used for your economic benefit. You can program the SimBox to alert for manual control, or the built-in AI software can automatically address your energy conservation needs while you focus on the finer things in life.

Either way, SIM provides the consumer and prosumer with the incentive to reduce individual energy consumption, distribute to those who are in need and lighten the footprint we all stamp on Mother Nature.

1.2 Background

What started as a family-owned company founded in 1995, Simmitri began by serving their local community with quality roofing, construction and electrical services. As a Master Elite roofer with GAF Material Corporation, it was a natural progression to segway into solar. Simmitri’s solar business grew even further into energy efficiency services with a focus on corporate clients. By servicing over 4000 clients in central California we have installed, repaired and facilitated energy throughout thousands of electrical load panels.

Customer Service and data collection has always been a trademark of the company and part of the business growth process. As we survey our customers, we learn about essential concerns in regards to all daily aspects of energy efficiency. Collecting data points from our users has been paramount in the direction of moving into artificial intelligence as a new service of Simmitri. When analyzing user behavior data with other energy forecasting data points such as; timing, weather, location, providers and multiple others, the data begins to show us the best practices for either conserving or producing energy. This provides a comprehensive energy analysis, enabling clients (participants) to systematically yield the greatest rewards.

As of 3Q 2017, Simmitri has been recruiting a core team of blockchain experts who are researching and developing revolutionary strategies to incorporate our energy management systems approach, while integrating AI and smart contracts. Our extensive background in the renewable energy market has positioned us well ahead of the competition in this new and exciting world of energy tokenization. We believe it is better to a have a foundation based on energy before incorporating blockchain technology, rather than to be a blockchain startup incorporating energy.

2. Market Analysis

The market for our smart grid product can be considered either a home energy management system (HEMS) or a building energy management system (BEMS). This technology 1 could be applied to both HEMS and BEMS which are considered as two entirely different market segments; 1) HEMS for residential homes and 2) BEMS for commercial buildings. Although the market segments may be considered separate, we as a company see them as one market, just two types of clients. Furthermore, we serve more than just the homeowner or the commercial property owner and do invite additional clean energy participants to join as listed in our Economy. However, if we were to make a final claim as to where the physical location of our devices would most-likely be, they would be located on site of the home or business.

Overall, whether it’s called a HEMS or BEMS product/service, they both have the same goal, ultimately having a better system for managing and controlling their energy consumption. HEMS originally came onto the scene as a system set up by utilities, but has now merged into a connected smart home land grab. Vendors who offer HEMS products and services have definitely seized market momentum, and the leaders are the ones who already had a footing in the home and adding an energy modality was a simple addition to the already pre-existing list of home services. At the Consumer Electronics Show (CES)2 in January 2018 showed, much of the show had a sense of “smart home-esque” to it. Companies have caught on that the one who wins the smart home race wins the industry, which is just getting started, especially with artificial intelligence.

AI market leaders (Google AI, Amazon’s Alexa, Apple’ Siri, etc.) are considered more of an entertainment or instructional service than energy management automation at the moment, but the artificial intelligence that operate these tech giants’ devices can easily add programmable skill sets into them which connect to the network that runs the home thermostat, lights and soon. Time will tell how involved these tech giants become in the HEMS or even BEMS space in the coming years, however, there are still several fundamental differences between what an Alexa device and a Simmitri device can do, which is explained later in this document.

According to Navigant Research, global revenue attributed to HEMS devices is expected to grow to $7.8 billion in 2025 . Currently, the BEMS industry is harder to calculate 3 with all the different oncoming vendors and software solutions that facilitate a barrage of different energy management solutions in facilities, warehouses, parks and so on. What is known, however, is the BEMS market leaders with large and diversified energy portfolios are the companies who have the current market hold.

In competitive markets such as HEMS and BEMS, innovators must seek adoption through disruption, alliances or complimentary services. Simmitri technologies do solve the primary challenges that face smart grid issues today and we look to become adopted into the smart grid economy through our unique value proposition (UVP) as an AI-powered blockchain solution to IoT energy devices, which commonly distinguishes Simmitri apart from competitors in this space.

2.1 Investment in Grid Modernization

Utilities, innovators and consumers are aware of the dated infrastructure that is our grid. Momentum from US public programs have become mainstream for not only incentives and tax credits, but also stimulus grants issued to solve the burden of modernizing the grid as well as implementing unique, new innovations that prove to help with reliability and sustainability. $3.4 billion was managed by the Office of Electricity Delivery and Energy Reliability (OE) in recent years to help the overall grid industry in reliability and efficiency efforts to help accelerate the deployment of advanced technologies similar to that of which Simmitri develops. Additionally, the Department of Energy (DOE) has joined the movement in 2016 with the Grid Modernization Initiative (GMI), an effort to create strategic alliances to help solve reliability issues through a consortium of industry experts and leaders.

2.2 Investment in Blockchain + Energy

Over the past year: $324MM has been invested in blockchain projects in the energy sector.5There are currently 122+ companies working on combining blockchain into an energy market inthe United States, and an additional 40 projects internationally. Simmitri is unique in this groupof innovators as we are creating the only AI-powered blockchain in our energy solution. Insaying that, there are currently only a handful of energy coins that have paved the way forinvesting into these platforms on exchanges. SIM Token will be among one of these.

2.3 Key Market Drivers

The smart grid market is on pace to grow 15% within the next two years. The investments that are flowing into the technology that manages energy consumption and improves building performance is the key driver for this market6. The other primary driver is customer engagement. Never before in the history of electric management have consumers become so engaged in this sector.

Traditionally, it has always been a “behind the curtain” model where consumers simply trusted that the lights would stay on and had little to no awareness as to how they were affecting the overall grid, let alone interact within it. Now, consumers are being proactive and purchasing HEMS products that they can communicate with as to what their energy wants and needs are to help serve themselves, their neighbors and the overall grid more effectively.

Another large factor to be considered in driving the smart grid market is the need for distributed energy resources (DERs). DERs were introduced in recent years as the adoption of solar and storage became more prevalent in residential markets. Now, the smart grid can depend on a small percentage (roughly 10%) of consumers to generate their own energy from their own investments and act as an active participant in not only creating enough power for their own building, but can now sell back energy to the grid. Using homeowners and property owners to create their own power has been a monumental shift in the conversation around how smart grids will function.

Alongside the ability to generate power on the residential or local level came into question of who is eligible for producing renewable energy certificates (RECs) and how that interworks with the economy of the grid as a homeowner or company. Albeit difficult to identify figures for drivers of the market regarding RECs, we see this as a gap in a market that would definitely drive innovation in this direction.

3. Smart Grid Energy Problems

Consumers are not electricians. For the majority, consumers do not understand how electrical power is transmitted and distributed throughout the home. Therefore, when problems arise, the energy consumer is left to make their best guess on how to troubleshoot and solve spontaneous issues. Additionally, the consumer is left to understand their electric bill and to make efforts on managing it.As population and electronic devices grow exponentially so does the need for energy. The infrastructure of Utility grids are stressed and outdated, they are becoming less reliable as demand continues to rise. Furthermore there is an energy demand time of use imbalance that further complicates the problem (i.e. the duck curve) . This leads to higher 11 grid stress and volatile energy prices.

Utilities and governments have put forth an effort by creating programs to incentivize people to reduce overall energy usage through energy efficiency measures and to shift real time demand by shifting energy usage to different parts of the day. The problem is all of these programs require a considerable amount of resources to administer. These programs require people to be engaged at a high level, which require site visits to people's homes for energy audits, calculations, recommendations on more efficient appliances, verification of energy efficient measures taken, rebate forms and processing. In addition, these programs are only ensuring that appliances are being upgraded but not the usage behavior of the person occupying the building, which is key to solving the demand issue. Unfortunately, human behavior is one of the hardest things to change and this is one major reason why these programs will never be the complete solution.

4. Simmitri Network Solution

“Energy-saving technologies keep improving faster than they’re applied, so efficiency is an ever larger and cheaper resource.” - Emory LovinsWhen we introduce Simmitri, we are actually introducing a new energy network paradigm. As of now, the energy market is in transition from a centralized network to a decentralized and even partially a distributed network. We would like to take an even more progressive approach which could be considered as a self-sufficient network .

When the Simmitri team tackled the idea of how to make a self-sufficient network, we were inspired by Mother Nature. All living beings are self-sufficient life forms, living within an interdependent system. It is this balance between interdependence and self-sufficiency that allows the natural world to thrive in its diversity. Simmitri is integrating this principle of balance into its network by creating a hybridized version of the distributed network which is both self-sufficient and capable of participating in the decentralized network, thereby possessing the strengths of both.

Distributed Energy Resources (DER)

Distributed energy resources (DERs) are electricity-producing resources or controllable loads that are directly connected to a local distribution system or connected to a host facility within the local distribution system. During high energy demand times and when the grid 19 is stressed, the utility company sends the Simmitri Cloud a request for its aggregate of customers to cut consumption as a demand response initiative. Shown in Figure 4-1 , Simmitri Cloud then pings every customers’ SimBox (A) to initiate the preset energy savings mode. Prosumers (B) produce electrons by feeding power back into the utility grid if the customer has a “SimStation” thatintegrates with solar and generates energy. This entire process is automated by Simi - the AI interface - thereby making it effortless for the customer to participate in this smart grid economy.

Simmitri provides the tools for current utility and government energy savings to programs to be more efficient and effective by significantly affecting the timing imbalance between peak demand and renewable energy production, also referred to as the “duck curve”.

By acting as the gateway between the utility providers and the home's devices, users receive requests from utility providers to cut consumption and will automatically conserve energy based on unneeded usage at that time. The memory is then logged into Simi’s database on where, how and when the nodes in the network became more energy efficient. This will begin programming 'scenes' which learns through human behavior and is triggered by utility network demands.

Home Energy Management Systems (HEMS)

The home energy management systems (HEMS) market innovators have developed a fairly large amount of utility-facing products as well as customer-facing systems. However, there are some issues that are repeating themselves in what has happened in the traditional grid over the decades considered to be patchwork on top of patchwork. Creating HEMS solutions for a smart grid just appears to be digital patchwork now. There are over 600 companies with multiple HEMS products flooding to help conserve energy, improve building performance and to do various tracking and management services, all offering their unique hardware/software solution of creating or managing energy efficiency. Furthermore, all putting their own 21 spin on the data collected.

Albeit that we agree that there are truly some incredible devices that do exceptional performances, we still felt that there was a lack of standard in the new and improved smart home. As most companies create energy management products that are entirely utility-facing or entirely customer-facing, we believed the product needed to face both to help with creating a standard.

In our research, we found that the only true way for customer/utility/innovator synergy and to efficiently distribute energy throughout the entire building from one standard (no matter what brand(s) the user chooses) was to update the electrical load panel and usher it into the 21st century. In this effort, Simmitri essentially began to create its own HEMS (or BEMS) product, calling it the “SimBox”. This smart box is what was needed in order to allow consumers to still enjoy the HEMS services they prefer, meanwhile using the 3rd party data to integrate via an application programming interface (API) to analyze and prepare for more smart home energy scenes.

Simmitri Cloud Exchange

When Simmitri discovered how the technology could not only communicate with utility needs, customer needs and HEMS services, we also learned that the advanced data collected could be incredibly useful to solve a multitude of other ancillary services. We learned that we could use this data to daisy chain a few services together to include; public incentives, carbon offsets and renewable energy certificates (RECs), all of which can be traded.

Simmitri is now in a position to facilitate an economy in which conservation, generation and demands interact efficiently. The growing energy market trend is in a peer-to-peer, decentralized model whereas consumers can participate in a trade economy to satisfy their energy needs. As we identify projects who create exchanges for consumers to buy and sell RECs and carbon offsets, the advantage of Simmitri would be in the solution of a more automated trustless system which the blockchain solves.

5. Proposed Technological Solution

Simmitri Hardware

Simmitri leverages three primary hardware solutions in this economy. Starting with the electrical load panel, the “SimBox”, runs an ongoing energy audit of every circuit and possible distribution point sending a signal through the circuit wires and reads a unique electrical signature of each circuit, similar to a fingerprint. The smart socket “SimSocket” then sends feedback to the SimBox. This is to establish a grid to be monitored and subject to advanced automation. The Simmitri Power Station, or “SimStation” is an added microgrid power station that allows you to produce electrons and send it back to the grid. These products will learn and automate the most efficient and effective ways to produce Negawatts by managing electrical consumption in real time, which is beneficial for demand reduction and grid stabilization.