Simple means straightforward and not complicated
While Easy means comfortable and not needing to lift a finger
Why am I telling you how they differ?
Because I want to share with you some principles you can use to write words that would make the right customer for your business accept the offer you present to them
If this isn't something you'd be interested in, feel free to stop reading this message
But if it's something you'd want to become better at,
Then I must tell you this
This principles I would share with you are simple, but they're not easy
They will require some initial effort from you
And to be more honest with you,
The more effort you put, the better you'd be able to understand your customer
What I have to share with you is so straightforward, you'd be surprised as to why anyone wouldn't be willing to put in the required effort
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