Not long ago, receiving marketing messages on your mobile device would be considered obnoxious if not invasive. Nowadays, many businesses are using text messaging, or SMS marketing, to reach customers in real-time. Is SMS marketing right for your small business? Learn more about SMS marketing and see if it’s a tactic you should add to your overall marketing strategy.
What is SMS marketing?
SMS marketing means short message service marketing. This marketing technique uses text messages to communicate offers, updates, and reminders to customers. The most common uses for this kind of marketing are reminders for upcoming appointments or last-minute deals you may have signed up for, but there are actually numerous uses for SMS marketing which we’ll explore in more detail. Text messaging is a digital marketing strategy that helps build brand awareness on a more personal level directly to your target audience. Consumers must opt into your messaging before you begin sending texts to them.
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