Awesome times!
I am looking to harness the power of SMT's to eventually effectively gamify the app I 'm creating.
As far as I understood (and hopefully i'm right) from this announcement it can be used for social and other appliances to "grow" their audience, this includes the integration with apps when specific actions are performed by users.
If this is the case this will be a very powerful way to reward people and give people an option to truly earn something.
Interesting to see more!