What is the snippet?

High-quality text and high positions is not a guarantee that your website will be the most visited in the results. Here comes into play the snippet. Often it is its proper preparation allows you to gather more traffic at a lower position. That is the snippet, how to make one, and what is the test snippet, you will learn in this material.

General information

For a start the very definition. The snippet of a website in the results is a brief description displayed by search engines directly under the link to the page. Initially it was just a text block, but now search engines allow you to connect a lot of add-ons. All is good, but Yandex and Google have both common and unique functions, and even check the snippet is different. Simply put, each PS has their own idea of what a snippet. So try to write such a text:

• Contains words from search queries that the article was written;
• Makes you want to read your material and not adjacent, i.e., allows the user to understand that here he will find what he is looking for.
  All this will dramatically increase the click-through rate of the snippet, and provided that your website gives the right information, will affect further on the position. It remains to understand what the text is what the PS will take to describe.

What is the snippet Yandex?
The snippet for Yandex: it is a text (120-240 characters) that contains the most relevant keywords. That is why it is important to make a text (paragraph) on their own. After all, if the SS will not meet, will form their own, and you will get unattractive and uninteresting description (according to the principle "I it blinded from this that was").
This is an example of how the extended snippets. Check the snippet in the page code shows that we really are not dealing with a simple meta-description and markup schema.org (Yandex partially supports it).

About how to make such a description in practice, it is possible to write not one article. For a General understanding of what the snippet with advanced features, divide this feature into 2 categories:

• Information

• For organizations
  Information considered extended snippets that are not directly related to commercial activities:

• Recipes (the results will display a list of ingredients);

• Questions/answers (Link displays the question, the snippet is the best answer);

• The display of images or videos in the snippet;

• Information about the downloadable file.

To the second markup snippets include items such as:

• Hours of operation;
• Address;
• Phone numbers;
• The price tags;
• The cost of transporting goods around the city;
• Ads;
• Links to the accounts in the social. networks.
  Implementation

For the information of all options is done by adding special tags in the html code of the site that remains to check for serviceability. You will need 2 links:

1.Description of values in the microdata in Yandex
2.Check the snippet through Ya Webmaster

Kommercheskie design elements you can add when registering in various Yandex services:

• For example, if the organization will be registered in the Ya Book through the Webmaster you can specify almost everything you need.
• The price and shipping are connected in the presence of shop in Yandex.Market

Check snippets in this case will be implemented through the pages of the Webmaster. More detailed information can be found in the help forthe organizations .

What is a Google snippet?

A text block is taken from meta tag description (max 160 characters). Here, too, there are extended snippets, which are divided into informational and commercial. Check a snippet of one of the sites (for which Yandex as seen, amounted to the text itself) in Google proves that description plays an important role.

The following options are available:

• Rated material (shown in the results in the form of stars)
• The video output in the snippet
• The authorship, date, title
• Breadcrumbs (navigation)

Implementation

To make advanced snippets, use the markup Editor:

1. Click on the link .

2. Enter address, select the type of markup.

3. Select the sections of the article, asking them the appropriate option.

4. Click "Create HTML".

You will get a code page. If you are using a CMS, you just need to make the elements in your template responsible for rendering content. Guarantees that such snippets Google will take into account, no. The robot, receiving data about the layout, conducting their analysis and may find the information useless or irrelevant. But most often it works. If in doubt about what you have all done correctly, then the Google tools there is a simple test snippet that will point to possible deficiencies.

Conclusion

You got a basic understanding of what the snippet and how to make it one of your competitive advantages. Design and validation of a snippet for each individual SS, but using their guidance and help, it is easy to choose the options you want. A paradox, but so you offer a competent usability before the user gets to the site.