The idea of using hashtags to grow your followers on Instagram seems to lead to one of two polarizing views. You either love to spread hashtags throughout all of your posts, or you hate using them, avoiding them like the plague. The fact remains, though, that hashtags generally help you widen the spread of your posts. Simply Measured found that posts with at least one hashtag average 12.6% more engagement than those without.
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The Ultimate Guide to Using Instagram Hashtags to Grow your Followers:
How to Use Hashtags
Whenever you create an Instagram post, you should include up to 30 relevant hashtags in your caption. The reason you do this is to help people discover your content.
For instance, if you upload a post showing yourself basking in the sun onboard a yacht, you might include #summer, #travel, and #yachting along with other relevant phrases.
Instagram will then organize your post according to your tags. Your post will show up for people who search for any of these terms (at least until too many other people upload new posts that contain them, dropping your post further down peoples’ feeds).
Types of Hashtags You Should Use
- Use Popular Hashtags to Increase Your Views
As I recently discussed in 25 Most Popular Instagram Hashtags, there are quite a few hashtags that receive regular use. The most popular tags may have too much use, however, meaning your posts would get lost in the crowd. But there are still many loved hashtags that are used a more manageable number of times.
Your posts will end up in the search results of people who search for the hashtags you use.
A recent change in Instagram, allows people to follow selected hashtags, which should further increase the reach of your posts that use those hashtags.
Often people looking at a particular hashtag will come across your post. If they like it, they may even begin to follow your Instagram account in the hope of seeing you produce further similar content.
Of course, there is the usual caveat. There is no use using a popular but irrelevant hashtag. You might, for instance, have noticed that #summer is a popular hashtag right now. You could use it on any post that evoked summer in some way. But it would not be suitable to include on the photos of your friends snowboarding. Similarly, #selfie is popular, but you wouldn't use it on your picture of a beautiful landscape.
Use Highly Specific Hashtags to Reach Your Ideal Audience
You should also include a selection of low-volume, highly relevant, hashtags in your posts. There may not be vast numbers of people following these hashtags, but you know that the people who do take an interest in them will make a perfect match for your account.
#hobbiton Highly Specific Hashtags
Source: instagram.com
So, if you are a Lord of the Rings fan, by all means, use #hobbiton on your Lord of the Rings posts – 446,559 people; have already done so. It is highly likely that anybody who searches that hashtag will take an interest in your LOTR-related posts. Of course, you should also use #lotr and join the existing 1,812,932 posts.
Depending on what your post depicts, you would use a relevant generic hashtag, and then break the topic down into more specific hashtags, too. For instance, you might use the trendy #food tag, but you should also consider using more specific food-related tags, such as #foodlove, #dinnertime, #dessert or perhaps even more niche.
Finding the Right Hashtags for Your Posts
The thought of using up to 30 hashtags per post may initially appear mind-boggling. This is particularly so when you realize you can’t just use the same block of hashtags on every post. If you post regularly to your Instagram account, you need to build up an extensive library of hashtags to use. You need to select the most appropriate group for each post you make.
Ways you can find suitable hashtags include:
Use the Instagram search function. Type in a keyword relevant to your post and select the Tags tab. Instagram will then ist a range of hashtags. Look for relevant tags with a reasonable usage that are not so popular that your posts will quickly disappear.
Use the hashtags that the influencers in your industry use.
Look at your competitors’ posts and use the non-branded tags that they use. Check their posts to ensure that the hashtags are not part of one of their campaigns before you use them, however.
Look at posts that use hashtags you have found successful. What other hashtags do these posts target? Would any of these tags be valuable to your brand?
I'm "Ali Murtaza" a Certified Digital Marketer functioning as an advertiser for 5 years at this point. I'm a Social Media master and had some expertise in upgrading your web-based business and presence. My inclinations are connected with creating imaginative substance, planning various types of advertising materials for your business, and guaranteeing your positive presentation in the realm of Social Media
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