everyone makes using social media to drive traffic sound so
easy. All you have to do is post a few times on Facebook,
Twitter or LinkedIn, and the traffic will start pouring in.
The reality, like with anything else is that you need to
spend enough time learning how to do it properly.
If you didn’t already know, social media traffic is one of the
largest referrers, when it comes to driving web traffic, at
your disposal.
In fact, according to Shareaholic, social media traffic makes
up 31 percent of overall traffic, with Facebook alone
accounting for 17.41 percent of the traffic.
With high-quality visitors from social media, you can build a
business. With social media traffic continuing to grow, it's
never too late to get started.
To be successful in driving more traffic with social media,
you'll need a strategy.
A good social media strategy will serve your company in
many ways:
• Increased traffic
• Relationship building
• Better customer retention/satisfaction
• Better customer service
The one thing that you have to remember is that
consistency is key when it comes to your social media
strategy. If you only execute your plan for one day, you'll
see no results.
If you just do it for a month, you'll see some results. If you
execute it for a year, you will see a significant increase in
traffic. If you are looking for a magic bullet that will allow you
to get the traffic without doing the work, you’re not going to
find it.
You have to work at it if you want to build long-term
sustainable traffic for your business. If you fully commit to
your strategy, you’ll reap the rewards of your hard work.
Understanding Your Reader’s Minds
When it comes to being successful with your social media
marketing efforts, you have to know which social networks
your target audience is using.
If your blog is targeted towards the elderly, the last place
you want to try to build a following on is Instagram. Even if
you do everything right, you will never get any significant
traffic from your efforts.
The foundation of your social media strategy is to first and
foremost to learn who your target audience is and why they
use social media. To accomplish this, you have to utilize
demographics.
Determining Demographics
Your demographics will tell you the who, and include:
• Location
• Gender
• Age
• Income
• Education level
• Ethnicity
• Marital status
• Religion
• Number of children
Determining your demographics will depend on whether you
have a website and traffic already.
If you don't have a site yet, you will need to find a website
that is similar to your business and use it for your analysis.
In determining demographics, there are a few options. You
can use Alexa to help you with figuring out your audience.
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