Advantages of using Social Login in E-commerce

A social login or social sign-in option on an eCommerce website provides consumers an option to register on that e-commerce platform directly through their social media accounts like Facebook, Twitter, Instagram, Pinterest, or through Gmail. It basically provides instant access to online shoppers. According to a report by Annex Cloud, 77% of Internet users believe that social login is a good solution to the traditional registration process.

Social login mainly focuses on simplifying the sign-up process for the users. Quick sign up leads to higher conversions. It makes it much easier for the users to get registered on the store and avoids the requirement of filling out every field individually.

E-retailers have realized the importance of social login. They have realized how much value it holds for customer acquisition. Let's discuss, in brief, the advantages of using Social Login in E-commerce.

1. Quick Registration for consumers

The social login option makes the registration process easier and faster. Because of ease of registration, people are more likely to stay on your store which increases the average time spent by a user on your eCommerce website. Failing to provide a social login can result in increased bounce rate and lost conversions.

2. Avoids the possibility of Cart Abandonment

If consumers are forced to create an account during their checkout, the chances of cart abandonment become certain. A social login, in this case, proves to be helpful. Within one click, users are able to submit their details and check out quickly.

3. Users don't need to remember multiple passwords

When signing in various e-commerce websites, users generate different passwords, if they are not offered the social login facility. This makes it extremely difficult for a user to remember each and every password. Social login, therefore, avoids the headache of remembering multiple passwords. Store visitors can log in with their social accounts every time they visit a new website. As a result, there will be fewer login failures in the future.

4. You can do target marketing

Users registrations through their social accounts provide you more customer data, which you can use to target a specific audience. For example, you get to know about their gender, date of birth, interest, etc. You can segment your audience and reach out to them. You can expect good results in your marketing campaigns by incorporating the social login option on your e-commerce store.

5. Social login provides comfort

Consumers want to experience comfort while they are browsing in your store. It is important to make their online shopping experience great. When consumers witness a social login option, they feel relieved from the stress of putting up their information. It maintains their flow and does not distract the visitors from their purpose.

Social loginizer by Knowband

Knowband provides the Social loginizer module to Prestashop, OpenCart, Magento and Magento 2 store owners. It is specially designed keeping the user experience in mind. With up to 14 login options, this module makes the best fit for your e-commerce store. Try this module today!

Check out the Social loginizer addon for Prestashop, Social loginizer extension for OpenCart, Social loginizer extension for Magento and Social loginizer 12 in 1 for Magento 2.