Know Who You Are
It is incredibly important to know who you are as a business when creating your social media presence. What do you want to be known for? How can you define yourself online? Are there any stereotypes in your industry that you want to break away from? Identifying yourself is an essential first step if you’re going to make money online. You have to find out what works, what doesn’t work, and how you stand out against other businesses before moving forward with your marketing plan. Once you have identified yourself, it will be easier to develop an effective social media strategy for businesses.
Know What Customers Want
It’s important to use social media not only as a way to promote your products or services, but also as a way to stay connected with your customers. Your main goal is to make sure that people want to do business with you—make sure you know what they want, why they want it, and how they prefer doing business with you. This is essential if you want long-term success on social media.
Create a Brand Platform
Even if you’re not a company with an established brand, you can still create a brand platform. A brand platform is essentially your mission statement: It should describe what you do, who you serve, and why your business exists. A great place to start is by figuring out which problem your business solves—and then letting that drive everything else.
Start Where Your Audience Is
A big part of your social-media presence is getting to know where your target market hangs out online. Which social-media networks are they using most? How can you connect with them? Is it Facebook, Twitter, Google+, Instagram, Pinterest or Tumblr? Finding your audience on these platforms will help you increase your business’s social media presence while making money online.
Use Stories That Engage
If you want to make money online, you have to tell stories. Whether you’re writing something yourself or helping someone else craft content, your success will be defined by your ability to provide information in a compelling way. It’s a simple concept—but sometimes it can get lost in translation. To make sure it doesn’t happen to you, think about how people like to consume content: Humans love stories that are easy to follow, shareable (and linkable), visual, and useful.
Keep it Simple and Fast
I love social media, but let’s be real: it can be time-consuming. It’s tempting to join every network that comes along, and it’s easy to feel like you have to post something on Facebook, Twitter, LinkedIn, Google+, Yelp!, etc., every day. Instead of spreading yourself too thin on different networks at once (you will never win if you try), focus on a few core platforms where your audience is most likely to be.
Use Hashtags (not too many)
Hashtags help people find your posts online, especially on social media sites like Facebook, Twitter, Instagram, and Pinterest. If you want more people to find your content—and see your business in their newsfeeds—use hashtags! Just be sure not to overdo it with too many hashtags or excessive exclamation points. Be natural and organic.
Participate in Hashtag Challenges
Hashtag challenges are a great way to build your brand’s presence on social media. Although it can be difficult at first, using hashtags will help you gain new followers and encourage engagement with your posts. Here’s how to get started: Create a hashtag.
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