Money-Making...
Content Management Systems
Introduction
Regardless of the type of website you're working with, one thing is constant... you'll always need to provide some sort of content.
With a sales letter site, where you're specifically promoting one part cu ar product, your focus will be entirely on causing the viewer to ultimately make that purchase. In that case, killer sales copy is the only content required.
Content driven websites are a whole different story. The task is and always will be to provide ongoing relevant information. At the same time, of course, you'll be building the size of the website by creating additional subject-relevant (and hopefully keyword-rich) pages. Then there's the Adsense website. Although it's primary purpose is to gain revenue from targeted
Google ads, content will always be a major factor in generating viewer traffic. Not just from the
start but as a continuing process whereby additional traffic and revenue are achieved. For the most part, there are three specific categories of content... sales copy, articles, and RSS feeds.
Sales Copy...
In order to gain sales copy, you have three options:
Hire a professional copywriter.
Use sales letter creation software
Write the sales copy yourself from scratch
Option #1:
Hire A Professional
When it comes to hiring a professional copywriter, you have two choices (that's assuming you don't already know a dependable and qualified copywriter). You can randomly locate someone
through the search engines or use a private service such as Elance (http://www.elance.com).
If you plan to go the latter route, you need to be very cautious. These types of services are generally a viable source for locating programmers, but not necessarily for projects that require good language skils.
That's not to say you can't find quality copywriters at places like Elance. You can. It's just that the majority of members will be located in countries where the English language is secondary.
Whether you locate a qualified copywriter through independent search or through a service like
Elance, here is what you need to consider in order to get your money's worth:
•Make certain you can see other sales copy they've written. Ideally, you want to review content that is similar to what you'll be needing
Its important that you have the option of actually discussing your project with them. It they can't (or won't) talk to you over the phone, cross them off your list
Option #2: Sales Letter Creator
Using sales letter creation software can be a great asset. That is, assuming you're willing to adjust and fine-tune the final results. In other words, you use the software to create the overall sales content, then go back and manually tweak, refine, and improve what the software initially provides.
While it's true that sales letter creation software can do a pretty decent job of writing a basic sa es letter, it's not necessarily a good idea to publish the results "as is". That's because the results are somewhat generic, at least with respect to the overall nature of the content.
You fil in a few blanks, providing specific data about your particular product. Based on that information, a "finished sales letter is then created. Although this is an effective system for generating sales letters, it also has the ability to produce
content that might seem rather cookie-cutter in nature. Of course, that's the benefit of this type of software as well. There's a specific and proven sales letter formula that works most effectively. And that's what the
software program does. Using information you supply, it shapes your sales letter using that formula as the basic foundation. One of the best products for accomplishing this kind of shortcut method of sales copy writing is
the Sales Letter Creator (http://www.salesletterscreator.com). Of course, no matter how good this type of software is, it's still a sound idea to perform at least a as minimal amount of rewrite to polish and refine the content. And in order to do that, you'll need
basic sales writing skills. For that, you can use the information thats included in Option # 3.
Option #3:
Write Your Own Sales Copy
Whether you're using letter creation software or writing your sales copy from scratch, the
following components - ones that are most relevant to superior content-will help you achieve the
best results.
The Headline
Your first objective, of course, is to grab the viewer's attention.
Remember, from the time someone lands on your sales page, you've only got a few seconds to capture their interest. So you'll want to start with a compelling headline, something that will result in the following two reactions...
One, the headline immediately stops them from passing on through. Second, the headine causes them to quickly and eagerly dive into the content of your sales letter.
Here are several types of highly effective headlines:
- The Question
How Would You Like A Foolproof Method That Will Automatically Boost All Your AdWords Conversion Ratios To The HIGHEST Level?
- The Problem Solver
Now You Can Get All Your Web Pages Spidered And Listed In Google's
Search Results Without The Risk Of Having Your Site Banned
- The News Bulletin
Colorado Truck Driver Gets His First Website Ranked #1 in Google For A Highly Competitive Keyword Using Only ONE Simple And Little Known SEO Technique!
- The Insider Information Hook
Learn The Secret To Getting MAXIMUM Financial Results From All Your
Adsense Campaigns - One That You Can Benefit From Almost immediately
- The Curiosity Ploy
Ever Wondered How All Those Top-Level Marketers Consistently Generate
Tens Of Thousands Of Dollars Each And Every Month?
- The Direct and To The Point Approach
Find Out The FASTEST, EASIEST, And Most EFFICIENT Method Of Adding "TONS" Of Quality Content To Your Website!
Regardless of what type of headline you use, make certain you're conveying a message that will
not any keep the viewer from leaving your website but will give them the desire to find out more
information.
In other words, MAKE them read your sales copy.
Of course, getting them to start reading the sales copy is one thing. Getting them to finish reading it (and then take the desired action) is quite another. The best way to do that is to address the overall "tone" of the sales letter.
The Tone
No matter what type of product you're promoting, you should alwa
copy light and personal.
Basically, you want to talk to the viewer in a casual and conversational manner, just as you would if you were sitting across from them at a dinner table.
Share a story with them that relates to the product or service you're promoting. It doesn't matter whether it's something you personally experienced or someone else did.
There's nothing more effective than drawing your prospective customer into a scenario they can actually become part of
Use phrases that are based on concepts such as...
"Imagine what it would be like if you..." or
*Think about how you would feel if you could..." or
"Envision what kind of lifestyle you and your family could enjoy if only..."
The most powerful aspects of sales copy are the ones that clearly touch people's emotions. If you
can incorporate that into your writing, if you can successfully reach your viewer on an up close
and personal level, you're already halfway to making that sale
The Framework
The framework of a sales letter is equally important.
One, the framework establishes a means of leading the viewer from point A to point B. That is, it creates a trail that leads from the initial contact (the headline) directly to the desired action
(placing the order). Second, the framework gives sound structure to the sales content. For the most part, it acts similar to an outline. You've got several primary areas of information (sub-headings). And within each of those areas are more detailed subject areas (blocks of information, lists of features and
benefits, product detais).
Third, the framework allows the viewer to easily scan the entire sales copy and stil attain a solid batch of key points of information (problem, solution, product, benefits, bonus, price, order link).
At the very least, every sales letter should have a solid start, an interesting body of content, and a
powerful closing Naturally, the start is your headline. The interesting body of content which follows that headine
will be comprised of various components...
The first component should be a strong secondary headline and/or solid opening line or
paragraph. This is most likely going to be something that's directly associated with the headline.
example, here is the headline, secondary headline, and opening line of the Article Equalizer ( http://www.articleequalizer.com) sales copy...
The headline:
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