In this article, you’ll uncover the best social media strategies to grow your small business quickly. But firstly, we’ll break down, what is social media and how to use social media for Explosive Branding!
Because more small businesses and entrepreneurs are boarding the SMM train many are asking, what is social media marketing? Here’s one definition, (SMM)is the process that utilizes social media network platforms to market a company’s products and services. The marketer creates targeted messaging for each specific social media platform. These messages are designed to increase sales, and/or start customer engagement. Further, it’s a convenient affordable way to build customer awareness and express a company’s mission.
In fact, marketing on social media has become one of the primary advertisement options. Today it encompasses 53% of the world’s population. To put it differently, social media usage is one of the most popular online activities for business growth.
Let’s Dive into the 3 Strategies
Strategy #1
How do you get noticed?
Know your purpose
Who’s your demographic
Which social media network to target
Create helpful or informative content
Be consistent
Inspect what you expect
Seek help if needed
Strategy #2
Diversification
Diversify your marketing strategies. The term used is omnichannel. Learn to promote your business/brand across multiple platforms. Regardless of which medium is used, adding content, such as videos, and images to engage users is a must. Keep in mind the social demands creativity and consistency.
Strategy #3
We all are aware of the critically importance of social media marketing in today’s business climate. What’s equally as noteworthy, the entry fee is FREE. The lease attractive elements; there’s a steep learning curve, depending on your 😊age LOL! You learn by doing, but not only that you’ll uncover the best networks to market on. Lastly, you can place your business on auto-pilot. This is a huge game changer.
Below are a few benefits to automating our business.
Manage multiple social networks, from one platform
Easily connect with customers
Consistently grow your brand on social media
Integrate 100’s apps
Track your analytics
Auto content scheduling
Organize profiles
Presently, there’s so much noise and competition on social media it’s silly easy to get lost. Not only that, but there are also rules. By large, the #1 rule most marketers break is thinking that everyone is their customer. As a matter of fact, many marketers think all we need to do is put up a billboard and they will come! Not SO!
Today, you’re on the right track. On the business side, wanting to learn how to use social media to grow your business is key. Especially since social media marketing is like a runaway freight train with no stopping in sight. And since there are billions of users on social it only makes sense. NO, it makes dollars and cents to jump aboard, now.
Now I'd like to hear from you!
Have you incorporated social media into your marketing mix?
Or maybe I didn’t mention your favorite network?
Either way, let me know by leaving a comment below now.