Social media marketing is the new standard with over 3.6 billion users. Regardless of their niche, companies use social media to generate quality traffic, connect with customers and increase sales.
But is social media enough? Of course not!
Some people think social media is dying and others think it’s oversaturated. Social media is the most go-to strategy. However, there is so much noise and competition on social media it’s silly easy to get lost. The number one rule that most marketers break is thinking that everyone on social is their customer.
They’re of the mindset of building it and they will come. Not quite but using the strategic marketing plan that was formulated will be the guide, there’s no quicker route to travel for customer engagement, retention, and building a brand than social media network.
Strategic Produce Specific Goals
A social media strategy is a set of processes written out in a strategic step-by-step format to pursue a specific goal. It’s an easy and straightforward action that’s designed to keep you on track. The end goal is to keep you focused and working only on the action step that’s in front of you. Your plan should be precise, concise, and detailed. Naturally, the more specific your layout is the more effective it will be.
Adding content such as videos, images and written text is necessary to engage you’re your users. However, using creative messaging is key. Something to keep in mind, more than 50% of all content uploaded goes unnoticed. Social Media promoting is simple, but it takes consistent strategic efforts
Finding the right messaging can win the hearts and purses of your target market. Getting it wrong will do the opposite. Including having you practicing yelling at the wrong crowd if you lack a business plan.
Social Media Networks
In 2018, an estimated 2.65 billion people were using social media worldwide, a number projected to increase to almost 3.1 billion in 2021. However, there are only a handful of staple social media networks you may want to consider; Facebook, Instagram, Twitter, Linkedin, and Pinterest. Notably, “Facebook” has gone from social to business social, as the saying goes if your business isn’t social…it’s not open!
Social media marketing has become one of the primary marketing channels today that encompasses 53% of the world’s population. Its usage is one of the most popular online activities for business growth.
Although we talk a lot about social media, listed below are examples of other ways to grow your market.
Common examples of marketing are:
TV Commercials,
Radio ads,
Electronic Billboards
Direct Marketing
Newsletters
Email Marketing
Content Marketing
Magazine Ads
Distributing Flyers and Business Cards
Word of Mouth Advertising
Improved SEO
Implement Video Marketing
Set up Google my Business Listing
To name a few…
Conclusion:
We hope you are salivating after reading the above tips. Now that you know what is strategic marketing and the importance of planning. If you hadn’t completed your business plan yet just knowing the statistics of those that did should be reason enough to get you moving.
Implementing your marketing strategy will place you eons ahead of your competitors. We’ve highlighted a few pointers, that we thought you may want to remember.
Don’t underestimate the importance of market research. This one element can determine green for go or Red to Stop!
Keep your marketing strategy clear and concise. Quick wins keep you motivated and on track.
Implement the SWOT Analysis: Analyze your company’s strengths, weaknesses, opportunities, and threats.
Do you have a written strategic marketing plan?
If not today is as good of a day as any.
Please share your thoughts by leaving a quick comment below.