E-Book Marketing

E-Book Marketing Exposed
LEGAL NOTICE
The Publisher has strived to be as accurate and complete as possible in the
creation of this report, notwithstanding the fact that he does not warrant or
represent at any time that the contents within are accurate due to the rapidly
changing nature of the Internet.
The Publisher will not be responsible for any losses or damages of any kind
incurred by the reader whether directly or indirectly arising from the use of the
information found in this report.
This report is not intended for use as a source of legal, business, accounting or
financial advice. All readers are advised to seek services of competent
professionals in legal, business, accounting, and finance field.
No guarantees of income are made. Reader assumes responsibility for use of
information contained herein. The author reserves the right to make changes
without notice. The Publisher assumes no responsibility or liability whats
Table of Contents
E-Books – Profit-Pulling Powerhouses 5
How to Use E-books for Marketing and Promotion 6
Why Sell E-Books? 8
How to Write an E-Book 11
How to Price Your E-Book 14
Steps to Publishing Success 17
Recommended Resource & Bonuses
E-Books – Profit-Pulling Powerhouses
E-Books are part of the new frontier of cyberspace. They are an entirely new
medium for sharing marketing information, ideas, techniques, and expert
knowledge. Each day the number of people accessing the Internet grows, causing
the exposure of your E-Book to increase incrementally. It's obvious why
electronic self-publishing has become so popular so quickly.
The publishing industry, I hope, does not intend to forever banish the printed
word to the dustbin of history. Books in print have their own special qualities and
merits, and the world would be diminished by their disappearance.
Having said that, let's look at what makes E-Books so important and so unique.
 E-Books have certain abilities and qualities that other mediums
do not possess. For example, E-Books are fairly easy to produce, and
their production cost is inexpensive. Just think about it: you don't need a
publisher, an agent, a printing press, offset film, ink, paper, or even a
distributor. You just need a great concept, the ability to write it or to hire a
writer, and the right software.
 Additionally, E-Books are easily and rapidly distributed online.
They are also easily updated; they do not require a second print run. All
you need is to go into your original creation and modify the text or
graphics. Because of this flexibility, E-Books can change and grow as fast
as you can type.
 E-Books are also immediately obtainable. You don't have to go to a
bookstore or search through endless titles at an online bookstore. All you
have to do is download it from a website, and presto! It's on your
computer, ready to be read.
 E-Books are interactive. This is one of the most unique and specific
qualities that E-Books offer. You can add surveys that need to be filled out,
order forms for customers to purchase your products or goods, sound and
video that draw your reader into the virtual world of your E-Book, even
direct links to relevant sites that will expand your E-Book outward. The
potential is virtually limitless.
 E-Books have a particular kind of permanence that other
mediums do not possess. Television shows and radio shows air once,
and then may rerun a few times. E-Books remain on your computer for as
long as your choose, and they can be read and reread whenever you choose
to. They can even be printed out and stored on the shelves of your
traditional home library.
 Another wonderful quality is that E-Books have no barriers in terms
of publishing. You don't need to go through the endless process of
submitting your manuscript over and over again, and then once you land
an agent, having the agent submit your manuscript over and over again.
Nor do you have to shell out thousands of dollars for printing a self-
published book. All E-Books require is a writer and appropriate software.
Figure out your market, write your book, post it on your website, and with the
right business savvy, your audience will come to you.
Finally, you have creative control over your E-Book. You don’t have to
compromise with an editor or the publishing trends of the time. You don't have to
haggle with a designer or wait for copyedited galleys to arrive by snail mail. You
are in complete control of the design and the text.
How to Use E-books for Marketing and
Promotion
There are innumerable ways to use E-Books to promote your business and drive
quality traffic to your website. Once posted on your site, you can turn them into a
daily course, which brings your customer back to read the next chapter. You can
use them as a free gift for making a purchase or for filling out a survey. Put your
E-Book on a disc, and you will have an innovative brochure. Blow your
competition away by inserting the disc into your sales packages.
The most effective marketing products are those that are unique. Copyright your
E-Book, and immediately, you have a powerful tool that you, and you alone, can
offer to the public. People will have to visit your site to acquire your E-Book,
which increases
Make sure that you keep your E-Book current. Update it frequently as the market
and trends change. Add new advice and techniques to show your prospects how
your goods or services can enrich their lives. By constantly keeping abreast of
new trends and techniques, you can continue to see profits from your E-Book for
years after your original creation.
Another phenomenal advantage of E-Books is that you can test their
marketing potential without putting out hardly any cash at all. You can even
produce an E-Book one copy at a time, each time you receive an order,
eliminating the need for storage and inventory. By this method, you can gauge
the salability of your E-Book, and make adjustments as necessary until the orders
start pouring in. E-Books allow you to learn about your market and customer
habits and motivation over a period of time, without risking your precious
financial resources. They also provide you with an invaluable way to gather
marketing information, which you can use in many different facets of your
business.
Use your E-Book to discover what the specific goals and problems are in your
specific industry. Then figure out how to solve these problems, and publish an E-
Book with this invaluable information. This will increase the value of your
business, upgrade your reputation, and get you known as an expert in your field.
You can extend the value of single E-Book by breaking the book down into
chapters for a serial course, into special reports available on your website, or into
audio or visual tapes. E-Books can be broken down into several different
promotional materials by accepting some of the articles and using them to
promote your product. You can include a catalog in your E-Book to promote all
the products or services you sell. You can include a thank-you note for reading
your book and an invitation to download a trial version of your product. Or you
can include a form for your audience to contact you for further information or
with questions, thereby building your business relationships and your mailing
list.
Using E-Books in this manner helps to cut the cost of individually producing
separate promotional materials. You can use a single E-Book to entice new
prospects and to sell new products to your current customers.
No other medium has this kind of flexibility and ability for expansion. Think of
your E-Book like a spider spinning a beautiful and intricate web. Now go and
create that web, and see how many customers and prospects you can catch!
It's not true that everything that has been said has already been written. Since
that unfortunate axiom came into use, the whole universe has changed.
Technology has changed, ideas have changed, and the mindsets of entire nations
have changed.
The fact is that this is the perfect time to write an E-Book. What the publishing
industry needs are people who can tap into the world as it is today – innovative
thinkers who can make the leap into the new millennium and figure out how to
solve old problems in a new way. E-Books are a new and powerful tool for
original thinkers with fresh ideas to disseminate information to the millions of
people who are struggling to figure out how to do a plethora of different things.
Let's say you already have a brilliant idea, and the knowledge to back it up that
will enable you to write an exceptional E-Book. You may be sitting at your
computer staring at a blank screen wondering, "Why? Why should I go through
all the trouble of writing my E-Book when it's so impossible to get anything
published these days?”
Well, let me assure you that publishing an E-Book is entirely different than
publishing a book in print. Let's look at the specifics of how the print and cyber
publishing industry differ, and the many reasons why you should take the plunge
and get your fingers tapping across those keyboards!
Submitting a print book to conventional publishing houses or to agents is similar
to wearing a hair shirt 24/7. No matter how good your book actually is, or how
many critique services and mentor writers have told you that "you've got what it
takes," your submitted manuscript keeps coming back to you as if it is a
boomerang instead of a valuable mine of information.
Perhaps, in desperation, you've checked out self-publishing and found out just
how expensive a venture it can be. Most "vanity presses" require minimal print
runs of at least 500 copies, and even that amount will cost you thousands of
dollars. Some presses' minimal run starts at 1,000 to 2,000 copies. And that's
just for the printing and binding. Add in distribution, shipping, and promotional
costs and - well, you do the math. Even if you wanted to go this route, you may
not have that kind of money to risk
et's say you already have an Internet business with a quality website and a
quality product. An E-Book is one of the most powerful ways to promote your
business while educating people with the knowledge you already possess as a
business owner of a specific product or service.
For example, let's say that you've spent the last twenty-five years growing and
training bonsai trees, and now you're ready to share your knowledge and
experience. An E-Book is the perfect way to reach the largest audience of bonsai
enthusiasts.
E-Books will not only promote your business - they will help you make a name for
yourself and your company, and establish you as an expert in your field. You may
even find that you have enough to say to warrant a series of E-Books. Specific
businesses are complicated and often require the different aspects to be divided
in order for the reader to get the full story.
Perhaps your goals are more finely tuned in terms of the E-Book scene. You may
want to build a whole business around writing and publishing E-Books.
Essentially, you want to start an e-business. You are thinking of setting up a
website to promote and market your E-Books. Maybe you're even thinking of
producing an E-zine.
One of the most prevalent reasons people read E-Books is to find information
about how to turn their Internet businesses into a profit-making machine. And
these people are looking to the writers of E-Books to provide them with new ideas
and strategies because writers of E-Books are usually people who understand the
new cyberspace world we now live in. E-Book writers are experts in Internet
marketing campaigns and the strategies of promoting and distributing E-Books.
The cyberspace community needs its E-Books to be successful so that more and
more E-Books will be written.
You may want to create affiliate programs that will also market your E-Book.
Affiliates can be people or businesses worldwide that will all be working to sell
your E-Books. Think about this. Do you see a formula for success here?
Figure out what your subject matter is, and then narrow it down. Your goal is
to aim for specificity. Research what's out there already, and try to find a void
that your E-Book might fill.What about an E-Book about a wedding cake business? Or an E-Book about
caring for elderly pets? How about the fine points of collecting ancient pottery?
You don't have to have three masters degrees to write about your subject. People
need advice that is easy to read and easily understood. Parents need advice for
dealing with their teenagers. College students need to learn good study skills -
quickly. The possibilities are endless.
After you've written your E-book…
Getting your E-Book out is going to be your focus once you've finished writing it,
just as it is with print books. People will hesitate to buy any book from an author
they've never heard of. Wouldn't you?
The answer is simple: give it away! You will see profits in the form of promoting
your own business and getting your name out. You will find affiliates who will ask
you to place their links within your E-Book, and these affiliates will in turn go out
and make your name known. Almost every single famous E-Book author has
started out this way.
This doesn’t mean you should stop here. Eventually, you will move into where
most of the wealth mountains are – selling them, and then maybe their
Resell Rights and Private Label licenses!
Another powerful tool to attract people to your E-Book is to make it interactive.
Invent something for them to do within the book rather than just producing
pages that contain static text. Let your readers fill out questionnaires, forms, even
crossword puzzles geared to testing their knowledge on a particular subject. Have
your readers hit a link that will allow them to recommend your book to their
friends and associates. Or include an actual order form so at the end of their
reading journey, they can eagerly buy your product.
When people interact with books, they become a part of the world of that book.
The fact is just as true for books in print as it is for E-Books.
That's why E-Books are so essential. Not only do they provide a forum for people
to learn and make sense of their own thoughts, but they can also serve to promote
your business at the same
ow to Write an E-Book
The hardest part of writing is the first sentence. When you look at the whole
project, it seems like an impossible task. That's why you have to break it down
into manageable tasks. Think of climbing a mountain. You are standing at the
foot of it and looking up at its summit vanishing into the clouds. How can you
possibly scale such an immense and dangerous mountain?
There is only one way to climb a mountain: step by step.
Now think of writing your E-Book in the same light. You must create it step by
step, and one day, you will take that last step and find yourself standing on the
summit with your head in the clouds.
The first thing you have to do, as if you actually were a mountain climber, is to get
organized. Instead of climbing gear, however, you must organize your thoughts.
There are some steps you should take before you begin. Once you've gone
through the following list, you will be ready to actually begin writing your
E-Book.
Beginning Steps to Writing an E-Book
First, figure out your E-Book's working title. Jot down a few different titles, and
eventually, you'll find that one that will grow on you. Titles help you to focus your
writing on your topic; they guide you in anticipating and answering your reader's
queries. Many non-fiction books also have subtitles. Aim for clarity in your titles,
but cleverness always helps to sell books as long as it's not too cute.
Next, write out a thesis statement. Your thesis is a sentence or two stating exactly
what problem you are addressing and how your book will solve that problem. All
chapters spring forth from your thesis statement. Once you've got your thesis
statement fine-tuned, you've built your foundation. From that foundation, your
book will grow, chapter by chapter.
Your thesis will keep you focused while you write your E-Book. Remember: all
chapters must support your thesis statement. If they don't, they don't belong in
your book. For example, your thesis statement could read: We've all experienced
insomnia at times in our lives, but there are twenty proven techniques and
methods to give you back a good night's sleep.How to Write an E-Book
The hardest part of writing is the first sentence. When you look at the whole
project, it seems like an impossible task. That's why you have to break it down
into manageable tasks. Think of climbing a mountain. You are standing at the
foot of it and looking up at its summit vanishing into the clouds. How can you
possibly scale such an immense and dangerous mountain?
There is only one way to climb a mountain: step by step.
Now think of writing your E-Book in the same light. You must create it step by
step, and one day, you will take that last step and find yourself standing on the
summit with your head in the clouds.
The first thing you have to do, as if you actually were a mountain climber, is to get
organized. Instead of climbing gear, however, you must organize your thoughts.
There are some steps you should take before you begin. Once you've gone
through the following list, you will be ready to actually begin writing your
E-Book.
Beginning Steps to Writing an E-Book
First, figure out your E-Book's working title. Jot down a few different titles, and
eventually, you'll find that one that will grow on you. Titles help you to focus your
writing on your topic; they guide you in anticipating and answering your reader's
queries. Many non-fiction books also have subtitles. Aim for clarity in your titles,
but cleverness always helps to sell books as long as it's not too cute.
Next, write out a thesis statement. Your thesis is a sentence or two stating exactly
what problem you are addressing and how your book will solve that problem. All
chapters spring forth from your thesis statement. Once you've got your thesis
statement fine-tuned, you've built your foundation. From that foundation, your
book will grow, chapter by chapter.
Your thesis will keep you focused while you write your E-Book. Remember: all
chapters must support your thesis statement. If they don't, they don't belong in
your book. For example, your thesis statement could read: We've all experienced
insomnia at times in our lives, but there are twenty proven techniques and
methods to give you back a good night's sleep.
How to Write an E-Book
The hardest part of writing is the first sentence. When you look at the whole
project, it seems like an impossible task. That's why you have to break it down
into manageable tasks. Think of climbing a mountain. You are standing at the
foot of it and looking up at its summit vanishing into the clouds. How can you
possibly scale such an immense and dangerous mountain?
There is only one way to climb a mountain: step by step.
Now think of writing your E-Book in the same light. You must create it step by
step, and one day, you will take that last step and find yourself standing on the
summit with your head in the clouds.
The first thing you have to do, as if you actually were a mountain climber, is to get
organized. Instead of climbing gear, however, you must organize your thoughts.
There are some steps you should take before you begin. Once you've gone
through the following list, you will be ready to actually begin writing your
E-Book.
Beginning Steps to Writing an E-Book
First, figure out your E-Book's working title. Jot down a few different titles, and
eventually, you'll find that one that will grow on you. Titles help you to focus your
writing on your topic; they guide you in anticipating and answering your reader's
queries. Many non-fiction books also have subtitles. Aim for clarity in your titles,
but cleverness always helps to sell books as long as it's not too cute.
Next, write out a thesis statement. Your thesis is a sentence or two stating exactly
what problem you are addressing and how your book will solve that problem. All
chapters spring forth from your thesis statement. Once you've got your thesis
statement fine-tuned, you've built your foundation. From that foundation, your
book will grow, chapter by chapter.
Your thesis will keep you focused while you write your E-Book. Remember: all
chapters must support your thesis statement. If they don't, they don't belong in
your book. For example, your thesis statement could read: We've all experienced
insomnia at times in our lives, but there are twenty proven techniques and
methods to give you back a good night's sleep.