According to research, over 3.6 billion people worldwide use social media daily. Experts predict that by 2025, this figure will have surpassed 4 billion. According to one study, 90 percent of people who follow a brand on social media are loyal customers. Hence, to stay competitive, you must persuade your potential clients on social media about the quality of your product/service, transparency, and customer service.
In short, in the twenty-first century, no business owner can afford to ignore social media as a powerful marketing tool. With just one click, one can reach a wide range of target audiences while spending much less than one would in traditional advertising and improve communication with the target customers. While numerous social media platforms provide a plethora of services and options, you must select the ones that are best suited to your requirements.
To do so, you need to determine your target market, know your goals, adhere to social media optimization rules, create the best content that they will enjoy, and, most importantly, obtain regular feedback on your strategies.
While the task of social media campaigning seems daunting, if you segregate it into the above-mentioned 5 simple elements, it will not be that difficult. This article discusses these 5 most important yet surprisingly simple elements that will assist you in giving your business wings. To illustrate, a Digital Marketing Agency Jacksonville will be used as an example throughout the blog to better explain things to you. You can make the most of your campaign while keeping these factors in mind for sure.
Top 5 most important elements of a social media marketing campaign that you should consider: -
1. Determine who your target market is:
Several social media platforms cater to the diverse interests of users. While youngsters spend a significant amount of time on Instagram, educated adults prefer Twitter. What type of product or service you offer, as well as who your target audience is, will determine which platform you should use and what technique you should employ? Using the previous example, if you're in a digital marketing agency in Jacksonville, your target market is business owners who want to advertise their company online. Because your potential clients are professionals, you'll want to connect with them on LinkedIn and Twitter.
Here, making a list of potential clients is an important step towards your success. Know your customers inside and out. What are their passions? What do you think they'd want to see or read? Create material depending on the findings of your survey. Without a doubt, your content will receive a lot more attention. Your task isn't done yet. Make a mental note of the network, you will need to develop in a specific demographic. To advertise the above-mentioned business in Jacksonville using social media, for example, one should compile a list of potential businesses in Florida, then choose the social media platform and content from there.
2. Know what your prime goal is:
Social media campaigns can serve several purposes like increasing brand awareness, receiving more traffic to your website, or growing sales. Meeting each of these target4, demands a specific strategy. So, you should be clear about your goal to plan your strategy and scan over the results. An iconic strategy to increase brand awareness of a relatively new business is to tell the audience who they are, what they represent, and why are they different from other existing businesses. To get more website traffic, create an excellent landing page that will compel potential buyers to order your product or service. Also, focus on the micro goals. Are you planning to launch a new product? Will you give your clients a discount for a period of time? Are you going to rebrand your company anytime soon? Having a proper plan beforehand for all your decisions ahead will help you create a solid marketing strategy with diversified yet interconnected content.
3. Follow these social media optimization guidelines:
To increase the frequency with which your potential clients visit your post, you must follow the social media optimization rules. And one of the most important rules is to post at the same time every day. Use a social media calendar to keep a track of it. It would be advantageous for you if you have created different content for different social media platforms based on the preferences of your audience. A calendar will organize the date and time of which content to post on which platform. Certain tools, such as Social Pilot or Hootsuite, manage social media posts. Just make sure that each of your social media posts, as well as your company profile and page, should be properly optimized.
Here are some important social media optimization tips fromDigital Marketing Jacksonville experts that will help you with the social media marketing campaigns:
• Set your company's logo as the profile photo in your profile.
• Use the same username across all of your social media accounts so that people who know you on one platform can quickly discover you on others.
• Write the bio carefully, using well-researched keywords, and clearly define the role of your organization, along with a link to your website.
• Hire an SMO specialist if the duty appears to be too much for you.
4. Make the best content possible
The tasks of a social media campaign can be divided into three categories: creating content, creating images, and finally marketing the post. The first of these, in particular, necessitates careful consideration. As previously stated, you should create content that is tailored to the social media site where it will be shared as well as the people who will read it. If you're writing the content yourself, the answers to the following questions will help you come up with topic ideas. What are your potential customers' interests? Why would people choose to read your content over something else? Why would they share your content in their circle? What sets your material apart from that of your competitors? As you can understand, you basically need to conduct surveys on your target customers and research the internet marketing strategy of your competitors.
Doing ample keyword research before writing content is necessary. Keywords are simply the words or phrases that your target audience searches frequently. If you use the keywords in your content and most importantly, in the hashtags, the visibility of your post to the users who search with that particular keyword increases. For example, the digital marketing agency in Jacksonville will use keywords like digital marketing, Jacksonville digital marketing, Social media marketing Jacksonville, etc.
Also, make sure your write-up is engaging enough to keep the readers glued. Add visuals in the form of graphics, banners, or videos. Whatever keyword you choose, make sure the content is interesting and the caption is catchy which intrigues the readers to read the full text. If your content is attractive enough, the audience themselves would share it with their network.
5. Obtain regular feedback on your strategies:
No business can succeed without receiving feedback from time to time, and your social media operations are no exception. Using a social media analysis tool, check the Key Performance Indicators (KPIs) such as the number of likes your posts receive, how many people comment and share your posts, and how many people visit your page and click on the links. Even though there are other similar programs available, Google Analytics is the best. The way you track social media analytics is also determined by business objectives. If you want to raise brand awareness, you may track the number of likes, follows, shares, and retweets, as well as app downloads using links provided on social media.
If you run a campaign to increase website traffic and the number of recurring visitors, the metrics you'd use to get feedback would be completely different. In this case, you should look at the number of pages per session, average session duration, and percentage of new sessions to your website. Again, counting the metrics is heavily dependent on the nature of your business. For example, the digital marketing agency in Jacksonville would directly track the number of first-time clients who approached them after seeing advertisements on social media platforms. An e-commerce website, on the other hand, would count the number of visitors who arrived via social media links. Purchasing a product will be influenced primarily by how appealing, useful, and effective the landing page is, rather than by the social media campaigns themselves. So, pick your feedback method wisely.
Conclusion
Using social media as a marketing tool is a must and if you still have not started social media marketing for your business, start it right away. Following the example of the digital marketing agency in Jacksonville, and employing the right strategy, you can have a huge return on the money you invest in social media marketing. The above-mentioned tips will guide you thoroughly to run the most appropriate campaign that will take your business to the next level. At the same time, be flexible to modify your strategy from time to time based on the feedback. Over time, you will be able to come up with your own unique techniques of the social media marketing that will make your business more and more successful.