Social media

INTRODUCTION: WHAT IN THE WORLD IS
SOCIAL MEDIA MARKETING
Any business that does not use social media marketing strategies these
days is missing out on all the benefits that such strategies can bring your
business. Just think of how far they’ve come from being considered as
novelty about five years ago. Now, businesses and organizations simply
cannot do without social media. In fact, it is already considered a critical
part of their marketing mix.
In 2013, more marketers looked to social media marketing with more value.
About 86% of them cited that social media is a significant part of their
business, while 89% of them said that it benefits them by increasing their
exposure to the market.
Social media marketing can give several benefits, such as increased
exposure, improved traffic, more loyal fans, increased leads, new business
relationships, improved search engine ranking, increased sales, reduced
marketing costs, and better marketplace insight.
The fact that Facebook already has more than 1.26 billion users, with 1.23
billion of them being active on the social networking site every month, is
more than enough proof of how big social media has become. And this is
expected to continue in the years to come. Now, why would you choose to
CHAPTER 1: GROWING YOUR BUSINESS
VIA SOCIAL MEDIA
You can develop your business using social media. But it all starts with
being active on the social networks that matter and never let the customers
forget about you. One way to continue reminding them that you’re still
around is to make some noise on your social pages.
As a business owner, you should at least have a basic working knowledge
of what social media marketing is all about. You should know how to
connect with people, especially your target market, through social media, to
create excellent content that moves people to act, and to create
relationships.
Social media marketing is about communicating with your target audience,
informing them about your business, and eventually getting them involved.
It could produce customer feedback, leads, and the opportunity to give
them excellent customer service. But you will not get the response that you
are hoping for unless you share your information the right way.
There are a few steps that you need to follow if you want to use social
media to help your business grow.