Marketing Environment.

It is not possible for an enterprise to function in an empty space; all companies are bound by laws and
liabilities, customers, pressure groups, competitors, and public bodies. All these entities make up the
marketing ecosystem within, which a company must operate within. Considering that marketing is the
intersection connecting the establishment and the world at large, working within this framework is a vast
part of the marketer’s job. This suggests that the marketing guidelines of any organization must be seen
as functioning inside a multifaceted and swiftly evolving environment. If an organisation is to reach its
target, all these outside factors must be scrutinized and if the need arises answered to.