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When it comes to branding, the ultimate goal for your Social Media Platform is to create consistent imagery/content that is instantly recognizable.Your potential customers/clients are so overwhelmed with information on multiple newsfeeds. You must catch their attention in authentic and engaging ways if not your message will get filtered out.
Note: "Reach" will get any content seen (whether that content is good or bad), but unless your content catches the attention of your potential customers/clients, your message will be lost and you will miss out on engagement and results.
The 5 C’s of Creating Content for Instagram:
- Clarity
- Color
- Composition
- Content “Paige Boersma”
- Consistency!
Apps that will help you create great content: Canva, Wordswag and Ripl.
CANVA: Makes designing simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations, and e-books etc… Ideal for any platform. Free with the option to upgrade or pay for templat
WORDSWAG: It’s easy to use. The app comes with some nice starter images, background, pre-populated quotes, typography templates and it allows you to easily choose font colors.
You have the option to take photos from within WordSwag or upload images from your camera roll. Price $4.99RIPL: It’s an easy to use App. You can create animated images. It has some real cool fonts and templates. You're able to upload your own images.
You can schedule the app to automatically post to Facebook. You have the option to take photos from within app or upload images from your camera roll. Price free with limited use. You can upgrade for $9.99 a month.
Customize Your Instagram Feed
You should be mindful of how your Instagram posts look next to each other. You want to maintain visual consistency in your feed. Some people like to stick to a specific color scheme or style of photo.
Three great Apps to help you with visual consistency and customization: Preview, AColorstory and Planoly.
Preview-*Everything in one App: Instagram post scheduler, repost, whitening tool, blemish remover, stickers, color editing tools and more $5.99.
AColorstory-A Color Story filters aim to enhance the color you’ve chosen in your composition. Bright whites, rich color, aThe App has over 100 filters. 20 editing tools. It's free with limited use. You have the option to upgrade starting at $0.99-$2.99.
Planoly looks at your Instagram feed as a whole, rather than a series of individual unrelated posts. You can also create Instagram banners (the way it works is by taking a full image and dividing it up into individual Instagram-sized posts). Planoly lets you manage, organize and schedule your posts only for Instagram. Free with limited use; you can upgrade starting at $8.99 a month.
Planning is a major key to being successful on Social Media. You will save yourself a lot of stress, time and energy.
Planning will allow you to have more time to produce better content and more thoughtful content; which can lead to more followers and help increase your earning potentials and sales. It takes only a few hours to plan an entire week. Dedicate one day to plan your content.
5 TIPS TO HELP YOU PLAN
• Make a list of priorities and cross them out as you complete each task. (i.e. I use Sundays to plan out a week's worth of content)
• Create a content calendar with important dates.
• Break up content into details.
• Collect your pics in advance so you can always pull from your library when you’re low on content.
• Collect your favorite quotes to repost.