This puts huge pressure on brands to carry a clear, consistent and compelling multi-channel presence so that when consumers choose to engage with content and advertisements, branded messages are available in the right moment on the right channel.
Today’s path to purchase is more complex than ever before, with plenty of disruption & distraction along the way. Even when consumers aren’t avoiding ads altogether, they seldom engage in linear transactions. Rare are the conversions generated from consumers seeing an online ad for the first time and instantly clicking “buy now.” More likely, a consumer sees several ads, both digital and offline, before buying on the channel that’s most convenient.
Think About It And Thus Define Your Digital Media Strategy.
Good-Luck (Team Expertek)
www.expertek.net