It's not just about putting out content and keeping the lights on when it comes to social media marketing. Your business must go above and above to present your brand in a genuine and engaging manner. And, while "engagement" is a buzzword, many marketers aren't sure how to generate it organically, especially in the face of algorithm updates that limit organic reach.
As a result, organic growth will take time. It takes time for change to happen, just like it takes time for a post to go viral. However, if you make good use of that time, you may build some of the most devoted clients your B2B business has ever seen.
Here are nine techniques to naturally locate, engage, and expand your social media following.
- Get to know your target market.
Before adopting any form of best practise or campaign in your social media strategy, you must first complete this phase. You won't know what channels your target audience uses, what their interests are, what websites they frequent, and so on unless you know who they are. This knowledge will lead to the material that your audience appreciates, as well as the messaging that will motivate them to take action.
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- Collaborate with influential people
One of the most efficient strategies to organically create an engaged social media following is to partner with the proper industry influencers. Why? Because it is the purest kind of word-of-mouth advertising. For the influencer's passionate, loyal, and engaged followers to find, your brand is now front-and-center.
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- By using social media tools
For this you can use any online available tool. You have to pay for them but believe me they give you result.
SocialPilot is the affiliate tool that I used.
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- Figure out when the ideal times are to publish.
Optimal social media posting times are difficult to pinpoint; they’re constantly changing and truly depend on your unique audience. However, existing data can be a helpful starting point. According to Sprout Social’s data, here are the best times to post on each network:
LinkedIn:
3 to 5 p.m. Wednesdays
You can also see great engagement any time Tuesday through Thursday.
Facebook:
Noon and 2 p.m. Wednesdays
1 to 2 p.m. Thursdays
It’s also generally safe to post from 10 a.m. to 3 p.m. on weekdays.
Twitter:
9 to 10 a.m. Fridays
It’s also safe to post from 10 a.m. to noon daily.
Instagram:
3 p.m. Wednesdays
5 and 11 a.m., and 3 to 4 p.m. Thursdays
5 a.m. Fridays
It’s also safe to post between 9 a.m. and 6 p.m. Tuesday through Friday.
What about the best times to post for specific industries? (After all, an engineer may not have the same work hours as a seller.) Luckily, Sprout Social includes some of those numbers here. If you also want to post when your followers are most active, use Followerwonk to find this data.
Source: Followerwonk
Considering all of these factors, it’s crucial to test and optimize to find what works best for organic audience growth. Use the research data as a starting point and fine-tune as you go.
- Use hashtags effectively
Hashtags lend your brand the ability to help people focus in on the important keywords they care about on a global scale. It’s crucial to utilize hashtags effectively in order to elevate your brand’s content from the saturation and expand your reach to new followers.
Hashtags should be a given on every network except Facebook unless it’s used for a branded campaign or event. As a starting point, check out what’s trending on Twitter, Instagram and LinkedIn. Some other recommended third-party research tools include:
Buzzsumo (paid)
Keyhole.co (paid)
All-Hashtag (free)
Beyond focusing on keyword hashtags, you can take advantage of social media hashtag holidays. Some holidays may be irrelevant to your brand, but others could provide valuable opportunities for fun and entertaining content around trending topics or an important movement. You can download a calendar of these from Hubspot here.