Social media is changing the way we see the world

With the appearance of Facebook in 2004, it began to change our way of interacting over the Internet and communicating with other people, in this case: users.

There are studies that reveal that we dedicate an average of 19 hours a week to social networks. Almost 12% of our week or the equivalent of 79% of the total of 1-day hours. Have you ever noticed this? As unequivocal symptom that before such demand, brands have turned to create offers to users through it. Another study reveals that an average user has at least 5 profiles in different networks, but only gives true utility or is active in 2 or 3 of them.

Facebook, YouTube, Twitter, Instagram and Snapchat could be cataloged as the royalty of the world 2.0. However, the existing communities in each of them are not equal, nor respond to the same stimulus. This is where brands, unlike advertising in conventional or powerful media, must know who they are talking to and in this way achieve the proposed goal and this won’t be achieved if there is no previous study of the communities.

In conventional media such as radio, press, cinema, television, billboards we can locate content of our brand with certain indicators such as social strata, gender and mass. But they will be average and as people beleaguered of sale and publicity they will be able to divert their attention towards their smartphone. This is the golden opportunity of Social Networks to stand out, and with huge advantage: to be able to know with precision of which the conventional means lack.

How many people saw, liked, commented, interacted daily? Knowing that is becoming more and more precise. The new task of professionals such as advertisers, social communicators and marketers is to understand this new world; whoever achieves will get more out of it at a lower cost and less time.