Social Media Manager

A social media manager job description should include a job brief, typical responsibilities, skills and qualifications you are looking for, an equal employment opportunities statement, how to apply, etc… We will unpack the most essential elements in this article.
Job Brief
A job brief tells the candidate what they are expected to do when they get hired. A social media manager can work across all industries but usually, they specialize or have experience in a few of them. So it is a good idea to mention your industry so that you can get more candidates with prior experience.
Objectives
In this section, you should mention why you are hiring a social media manager. You should also mention if you already have a person or a team managing your social media accounts, or if this is a new position you are creating.
This is also a good place to talk about key results areas (or KRAs), such as more traffic, better conversion or better engagement, you expect the social media manager to achieve.
Responsibilities
Based on the objectives, list out the responsibilities of the social media manager you are looking to hire.
Here, we are listing the most common responsibilities for social media managers; feel free to customize them according to your own needs:
Analyze customer expectations according to past social media activity
Develop social media campaigns
Define KPIs and KRAs for social media campaigns
Update social media content across all channels
Engage with customers and followers
Use social media marketing tools such as SocialPilot (mention any social media marketing tool that you are currently using or plan to use)
Monitor campaigns and analyzes data obtained
Monitor SEO and web traffic metrics
Establish relationships with social media influencers to develop a strong network
Develop content or get it done by content developers
Keep an eye on social media trends
Communicate effectively to all stakeholders including senior management and content developers
Skills and Qualifications
Whether you are hiring for an entry-level or senior role, include the minimum skills and qualifications required:
Experience as a social media manager or a similar role (be specific, and include the number of years of experience)
Experience in creating social media strategies
Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
Excellent verbal and written communication skills
Craft engaging content
Organized and able to multitask
Preferred Qualifications
Here are some “good to have” qualifications you can mention in your job description:
Master’s degree in marketing, digital marketing, internet marketing or related field
Prior experience as a copywriter
Prior experience as a content manager
You can also include other elements such as information about the company, work culture, equal employment opportunities and benefits offered. You should also add information about what to include with an application, such as a portfolio or data points that establish their expertise.

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