Using Social Media Effectively.

Whether you run your own company or website it is important to have a social media structure in place if you intend to compete with your competitors online.

What I recommend for someone who cannot afford to employ a full-time social media manager, or doesn't warrant the cost is to use what I like to call the BIG FOUR

Facebook
Twitter
Google+
Linkedin

Making daily posts is the best way to engage your fans and you can do this to all networks quite easily at a click of a button using software suites such as Hootsuite.

Regardless of the size of your business, taking a couple of minutes a day, to write engaging posts, share news or new deals you have will be an asset to your business, may lead to more customers and shows that you are active. Most people now check out social media for companies before committing themselves into buying a product or service. Of course you can ignore social media and claim that it doesn't work. The fact of the matter is, your competition will be more than happy to take your potential customers and sales.

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