Social media, as the name suggests, was initially conceived to create a global community that focused on discussing issues concerning humanity and opportunities to improve the human social environment. However, now that the prime objective of social media has been sidelined for business promotion by most social websites and apps.
With over 13 million active social media users, social media have become the most sought medium for digital marketing by marketers and brands across the world. As social media became unavoidable at any cost, it is now necessary for brands to leverage the best out of it.
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