Is the present interest in social media as a marketing tool justified? This form of advertising is increasingly being touted as the way forward, but is it just hype? And how does it relate to your affiliate marketing strategy?
There's no denying that social media is a valuable tool to have in your marketing arsenal. However, the substance it contains determines how effective it is. It should go without saying that the content we give should be something that people want, delivered in a simple and personal manner. Now, this may seem self-evident, but many marketers still fail to keep this fact in mind while creating a campaign, so please bear with me.
Social media is effective because it allows people to connect on a personal level. It converses with people in the same way as people converse with one other. Not as a commodity to be mined. The large advertising corporations have not yet penetrated, influenced, or controlled it. Hopefully, things will stay the same. It is a social media that communicates with individuals on a social level, as the name implies.