Although content is king, SEO also shares the crown. Social media and SEO strategies are forever changing, but one thing remains constant: SEO and social media work better together. When they are played sequentially that your brand can be exposed more effectively.
You must align your content marketing efforts with an SEO strategy to get where you want to be. These reasons demonstrate why your social media marketing strategy should be integrated with SEO. (https://www.rankwatch.com/blog/combining-social-media-and-seo/)