Are you using social media platforms to build your brand? If so, have you analyzed which works effectively and meets your goals?
There is very little time to spend all social media for business. No one wants to waste time on a platform that doesn't provide revenue for a period of time. We recommend researching and narrowing down the list of several social media platforms that provide better quality results for your business.
Here we discuss the social media channels that are useful for your business.
Marketing agencies and other businesses recognize the importance of using social media for their respective businesses. The data provided below can help you understand why it's important to build a social media strategy to make your business successful.
It has been calculated that 90% of U.S. businesses use social media for marketing purposes. Sources expected this percentage to increase from 86.2% in 2013 to 91% in 2019.
Worldwide, there are 3.5 billion social media members who are active daily, accounting for 45% of the world's population.
73% of marketers find social media somewhat or very effective for their business.
71% of consumers who have a positive experience with their business are more likely to recommend their network.
If you decide to use social media channels for your business, you can follow these steps to ensure that they are suitable for you.
Audience survey
The first step is to get to know your audience as accurately as possible. Identifying your audience makes decisions easier and makes stronger public relations strategies. Asking and answering a few questions will help. Some of the questions are:
Who are your typical customers?
What age group do they belong to?
Where do they live?
What industries do they work in?
How can you best reach your target market?
What are their expectations as a business? How can they face their challenges using your product or service?
What are your interests outside of your business, product, or service?
You can use these questions and other related Q&A to create a profile of your prospects. Here is a great blog on how to build a successful SMM strategy for your business that you can read.
Read more - https://deck7.com/social-media-marketing?utm_source=Niranjan