With over 100 million active users, Twitter is the second most popular social network. 43% of business decision makers use Twitter to discover new products and solutions. This provides a strong platform for your whitepaper to reach a larger audience.
Thousands of tweets are sent to people's feeds every day, with one small tweet about your whitepaper not having a huge impact on your followers. From here on Twitter, immerse yourself in the challenges of promoting whitepaper.
White papers are long and dense content. Micro-interactions take place on Twitter. So, to develop a whitepaper advertising strategy on Twitter, you need to understand how your audience is likely to engage with your business.
Schedule your content to post, develop a series of influential tweets, and use those tweets to promote your whitepaper, which has more information than just the title. Make sure you tweet once a week. It's always good to avoid self-promoting, especially on Twitter.
Send out tweets and incentivize them by paying with a tweet. This way, you can be sure that your message will be seen by the right people on Twitter.
Always use hashtags when posting your white paper on Twitter. It is very effective for drawing more attention to your tweets. Make sure you use relevant hashtags. If your white paper is based on a technical topic, tag it with #Tech, #Technology, etc. If your white paper is in marketing, use tags like #Marketing.
Add Tweet buttons to the landing page as well as your whitepaper documents. Having the button in the document makes it easy for the audience to share the white paper.
If done right, your whitepaper can reach a larger audience with Twittersphere!