Video is a powerful way to demonstrate the concepts in a white paper and share the takeaways. The B2B white paper marketing process will cause the audience / readers to contact you for more information or to request a product demo. To appeal to more audiences and get more downloads, YouTube can do it from here!
Create a video teaser showing insights into your white paper. Then upload it to YouTube, your business website, blog, and all of your social networks. Video takes over social media and Google search. You can optimize the video with keywords to get lots of views for people looking for business or possibly your topic on YouTube. Lots of apps can help you create more tailored and professional videos. You just need to be a little creative while creating it. If done right it can generate lots of views and downloads.
Wrap up
As you start any of these marketing strategies, make sure you record these strategies and track your KPIs over time. For a whitepaper, keep track of leads generated, sales, and ROI.
By following all of the above steps to promote your white paper on social media channels, you can reach a wider audience, get more leads, and convert them into customers.
How did you promote your whitepapers? What worked best for you? Let us know in the comment section below.
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