Constructing an effective information architecture is a critical aspect of website construction and keeping users engaged.

in softwaretesting •  6 years ago 

Conveying information through your website is a sensitive and critical task. Your web application may have a lot to convey, but if you don’t structure the content well enough, it could ultimately result in a high bounce rate, affecting your SEO. Well-designed applications and websites with easily-accessible information are easier to explore and understand. But they are not created instantly. Constructing the navigation and content of a website in a way that becomes easier for the end user to explore takes a considerable amount of planning, research, and time. Once the information is put up, you would also need to ensure that it is displayed to your targeted audience in a pixel-perfect manner, irrespective of browser differences. Remember, presentation matters a lot.

Read more: https://dzone.com/articles/why-information-architecture-in-ux-process-is-a-ne

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