The importance of rhetoric speech

One cannot simply defy the significance of rhetoric speech. The art of persuading someone involves the use of rhetoric put forward by Aristotle in 350 BC-ethos, pathos and logos; the three modes of persuasion. Ancient ideas yet worth solving modern problems.
From little chores we barely acknowledge to life defining moments, from asking someone a favour to teaching a kid basic etiquettes, the selection of words has a key role to play. The art of persuasion or the art to unparalleled success depends on how you put out and present the matter. To put into light the matter, how often do you get people to say yes to your demands and requests, be it personal or business? Not too often or as often as they should. Here is what Aristotle suggested to be implemented for getting your audience to come to your terms.
Ethos- a Greek word for character.
It is to convince the audience of the author’s credibility or character. To let them know that the author is trustworthy and knowledgeable. Since it has been cleared that the author is unbiased and fair, the audience is more likely to respond positively to what the author has to propose.
Pathos- a Greek word for both suffering and experience.
It is one of the most powerful yet unwieldy forms of persuasion. It means to invoke sympathy from the audience or to make them feel angry or in general to let the certain emotions you want to flow through the audience either by telling a compelling story, showing striking pictures or relating the situation to real time. A good example would be the Martin Luther King’s “I have a dream speech” during the August 28, 1963, “March on Washington for Jobs and Freedom” which to this day stands out as not just the best but unsurpassed.
Logos- a Greek word for word.
To use logos would be to cite facts and statistics, historical and literal analogies, and citing certain authorities on a subject. Coherent structure has to be logical and well presented.
However, it is all about one’s perspective. One might get emotional over a kid crying over a broken toy and may buy him a new one, whereas one might not feel the same. Even then it’s invaluable to master these skills and implement them in day to day interactions to get the better off them. As, together with what is mentioned above, Aristotle said, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”