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两周前的百度世界上其实有一个被大家忽视的新闻，百度副总裁沈抖在演讲时时提出了手机百度的新品牌主张：有事搜一搜，没事看一看。
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这事实上是百度“搜索+推荐”战略深入的一个关键节点。过去虽然百度在行业层面谈及这一策略很多，但用户对这一点的感知偏弱，而现在全新品牌主张的提出可以看出，百度将在用户层强化“搜索+推荐”的整体认知
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百度为什么要做“搜索+推荐”双引擎？“搜索+推荐”将会干掉谁的饭碗？
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这两年今日头条、一点资讯等平台带热了一个新概念，个性化推荐。它的核心逻辑就是用户喜欢什么就给用户推荐什么。但是这个逻辑背后有一个天然缺陷就是，用户知道自己喜欢什么，但却并不知道什么是适合自己的。
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举个例子，小朋友喜欢吃糖，我们就要不断的给他糖吗？显然这是非常不健康的模式。
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