The price going down is 100% normal like in every trading scenario. This just have to happen first before the price stabilizes as the rewards are spread which will take some time. Don't forget that the maximum supply for sports token is just a lot and therefore, a lot can be sold. We can stop the price from going down by either staking more sports token and lessen the amount of sports that can be sold in the market, or attract investors who's willing to buy and buy more sports token ( someone who cares about the price and not just the content ).