"Brands will use customer data to provide the best product recommendations and create a personalized shopping experience. These include customized offers or special discounts based on purchase behavior or needs/wants."
If your company deals in e-commerce, it would do you well to be aware of upcoming trends in the e-commerce market - so maybe these experts' insight will help your business!
Read here: https://sellersfi.com/resources/blog/ecommerce-trends/