The Authoritative Brand Voice

in startup •  6 years ago 


An Authoritative Brand Voice speaks with clarity, accuracy, and depth. It keeps a neutral position on each subject. Its goal should be to inform and educate, not to share an opinion.

Four Tips for Authoritative Brand Voice

Aim to Educate, Earnestly

  • Use sincere language to match the gravity of your subject.
  • Reflect a transparent, solemn perspective to your audience.
  • Educate them with the facts - rather than promotional material.

Write a Clear, Concise Message

  • Establish authority by writing complex messages in simple language and proper grammar.
  • Refrain from using jargon, slang, or idioms.
  • Focus on portraying a professional and unbiased opinion to your audience.

Respect and Recognize

  • Demonstrate that you understand and respect the matter of discussion and as well as the audience.
  • Regard both with a proper degree of deliberate awareness.
  • Aim for tactful, neutral transmission that avoids raw emotion.

“The objective of communication is not the transmission but the reception.” - Dr. Gerard M Blair

Detach your personal feelings

  • Put aside any personal attachment to the subject.
  • Keep your personal feelings out. Be Objective.
  • Relay information in an unbiased, helpful manner to build authority and credibility.

The problem is now: Business leaders seek the advice of salesmen, rather than forward thinkers.

Writing an Authoritative Whitepaper

The purpose of writing a whitepaper is to evaluate the needs of a culture, industry, or market —and offer a solution.

  • Identify the current condition of the subject.
  • Propose a feasible project aimed to achieve these goals.
  • Explain how, and why, the project chose to explore the subject.

And Always!

Have an experienced professional review your content before sending it out to the crowd!

Authors get paid when people like you upvote their post.
If you enjoyed what you read here, create your account today and start earning FREE STEEM!