Google Trends is a search marketing tool that can be used to help plan your online marketing and advertising efforts. When it comes to search marketing for photographers, you can use this free tool to help you both in planning which terms to target as well as when to market for various topics. If we look at Google Trends for photographers we find that it can be used in a few different ways to help us focus our photography marketing efforts where they will have the best results.
Let’s dive in and find out how to use Google Trends to plan your online marketing for photographers.
How to Use Google Trends to Find the Best Time of Year
Let’s say you want to market to folks who want photos for their Christmas cards. Your intuition would be correct in suspecting that March isn’t the right time… but when does this topic peak in search traffic? Is it in early November? Late November? December?
Head over to Google Trends, put in a search term, such as Christmas card photos specify a date range1, and see what it tells you.
Looks like searches don’t really spike until December. That’s good to know.. you probably don’t want to dump a bunch of marketing energy and/or money into this term in October.
When Do People Search for Family Portraits?
We can use Google Trends for other questions. If you make family portraits, do you when when folks are searching for that?
Here’s what Google Trends tells us:
We see that things are genuinely steady until September or October when there's an upward pattern as we approach the occasions.
Shouldn't something be said about Fine Art?
My past models have been for retail photographic administrations, yet shouldn't something be said about compelling artwork? Is there a period when people look for scene divider workmanship more than others? Ask Google Trends:
It would appear that that there are a few spikes however by and large, things are genuinely steady consistently. That is great to know in case you're getting ready for your photography advertising.
Utilize Google Trends to Compare Terms
How about we utilize Google Trends for another reason: looking at hunt volumes dependent on two distinct terms that can be utilized for a similar administration. All things considered… in the photography world, we frequently have comparable terms that can mean a similar thing. Is it true that they are photographs or photos? Accomplish more individuals scan for photography or picture takers? Does somebody need infant pictures or infant photographs? Something unique completely?
What do things look like on the off chance that we think about senior representations versus senior pictures?
That is telling! While we see that the general state of the hunt volume patterns are the equivalent consistently, there's an outstandingly higher volume of scans for one term than the other. You might not have any desire to overlook the term senior representations totally, however you should realize that more people are hunting down senior pictures.
Google Trends for Photographers: What Else?
Have you found another utilization for Google Trends for picture takers? Drop a remark underneath so we would all be able to learn together.