In the end of the day, investors want their ROI. Content producers want their rewards. People running the network want their payments, etc.
I agree with what you said and would add that Witnessess should care about the security and future of the blockchain and Justin did have a terrible track record of acquisitions and treatment of staff and projects that are competing with his own.
The softfork was a preemptive measure to form dialog & assurances, which Sun never was interested in until forced to do so - Even his own TRON oracles/witnesses couldn't manage to communicate like we made him.
Overall I really couldn't see anyway this was going well with Justin...