WhatsApp is an instant messaging service for texting, calling and sharing media. The app has multiple attractive features which have only increased it's popularly over time, some of these features include; free calls and encrypted messages from end to end meaning only the recalcitrant can read the messages which are being sent.
The app which was launched back in 2009 now has over 1 Billion users as of 2016 with the app recently being acquired in 2014 by social networking giant Facebook for $19 Billion when it only had 400 million users. WhatsApp is currently one of the most download apps in the world with it frequently staying in the top 10 free apps in the app store along with others of its kind such as Snapchat, Twitter, and Facebook.
Take a look at WhatsApps user growth since it's start...
WhatsApp's revenue fell slightly in late 2016 after a blog post from January 2016 announced that the app would be putting an end to subscription fees for its users, this meant that the companies revenue was limited and this wasn't the best direction in order to make money from the app in the coming future, Many users thought WhatsApp would introduce the usage of third-party apps, however, this is not the case even as of today. The messaging apps primary makes money from selling software and services which are integrated into the app itself.
Well, now WhatsApp have launched their own business app called "WhatsApp Business" which is an app designed for small businesses to help them communicate with their customers on a more personal and more frequent level. The app now includes verified business profiles, new messaging tools, and custom messages. WhatsApp believes the new app will benefit small businesses massively in terms of sale and revenue as it will now be much easier for this small business to push product and communicate with customers.