I keep seeing posts like this on various altcoin forums and it's clear that the posters didn't take the time to read all of Starbucks' CEO Howard Schultz's comments.

“I personally believe that there is going to be one or a few legitimate, trusted digital currencies off of the blockchain technology,” Schultz said. And these cryptocurrencies “will have to be legitimatized BY A BRAND IN A BRICK-AND-MORTAR ENVIRONMENT, where the consumer has trust and confidence in the company that is providing the transaction,” he added.

Schultz is saying that he's waiting for a centralized corporate crapcoin to gain traction before he'll consider accepting crypto at Starbucks. Something like, oh, let's say - Costcocoin, where the value of the coin is backed by warehouses full of gallon jars of mayonnaise.

We know such a coin would be pointless (we already have centralized, digital currencies - they're called fiat), but that is what Schultz is saying he wants, not STEEM or any other altcoin. In the next decade we are going to see Fortune 500 companies issue their own cryptocurrencies. They'll be centralized and pointless, but a lot of people won't care. In fact, a substantial amount of people will have more trust in these corporate coins because they'll feel like they're "backed by something." I am hopeful decentralized cryptocurrencies (such as STEEM) will prevail, but they will face a serious challenge from corporate cryptos.

I suppose writing to Starbucks to ask them to accept STEEM can't hurt anything. Personally, I would argue it's a waste of time at this point and that adoption campaigns would be better directed at other merchants. But at least realize that Schultz wasn't saying, "I like crytpo, but I don't like Bitcoin, so pitch me your decentralized altcoins."