The Psychology of VIRALIZATION [@cultura.bitcoin & @angielb]

Humans are complex. But we are predictable, because we are impulsive creatures with deep desires and natural behaviours, like the desire to survive.
We all want pleasure or security and social media is a good example of this.
Since the invention of TV the strategies haven't changed a lot, this new ways of interaction are only making possible to connect in a depeper and faster way. This new platforms allows us to let other people see proofs of our aspirations, our values and our lifes. And whether or not this is real or not is irrelevant.

In the year of 1986, Hazel Markus and Paula Nurius showed that people have two selves; the ‘now self’ and the ‘possible self’. The illusion of our ‘possible self’ is motivation when it comes to sharing something, and it is this narcissism that marketers should attempt to appeal in order to make viral campaigns, this has it's origins in the subconscious mind. For example: She's beautiful-> I want to survive having children with her->action. Your subconscious mind tells your brain to trigger chemical reactions, clouding your reason and makes you act impulsively. This is more effective if you communicate that they could win quickly if they behave like good consumers.

Unfortunatly, this psychology, sociology and neuroscience tecniques are very close to manipulative practices. But for imformational purpose we're going to list a few of them:

• Fast Winning: You're immediately rewarded for the action of clicking with a visual feast.

• Social Status: Appeals to our inner narcissist. This will make you look good.

• Emotion: Audience’s emotion.

• Practical Value: This is how valuable it is. Will it help others?

• Promise of a Relief: ¡This issue has a solution!